SALES LEADS LATAM: Revlon, Michelin, Uber…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Revlon has consolidated its US$400-million plus multi-brand global advertising account with WPP's Grey and Mediacom. Grey will provide integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor. Mediacom was already handling Revlon brand in the U.S. Now, the agency will have its duties expanded to become global media planning and buying agency of record across all brands.
French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.
Uber app has released its new campaign for Latin America, in which the brand highlights the reasons why more and more people decide to become Uber drivers. The campaign "Manera Diferente" was created to be broadcasted on TV and seeks to portray the potential of becoming a Uber driver. In addition, the app will launch a series of videos that will compile the best moments of different testimonies. Uber’s creative team was inspired by quantitative surveys conducted among drivers and users of the company to develop the campaign. The campaign will include pieces for radio, print, out of home and digital strategy, fully integrated with differentiated formats such as dynamic videos, in-app programmatic media and vertical video formats.
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- InterContinental Hotels Group / Crowne Plaza
InterContinental Hotels Group (IHG), one of the world's leading hotel companies, announces the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand's arrival to this important Mexican city. With an investment of more than US$17 million by Consorcio Hotelero GR5, S.A. de C.V., the hotel is the first property to open in Mexico under the Crowne Plaza Accelerate brand transformation. The Crowne Plaza Puebla hotel is located at Blvd. Hermanos Serdán 794, Col. San Jerónimo Caleras, Puebla. IHG has hotels in nearly 100 countries, with 225 hotels and 38,133 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG's first InterContinental hotel opened in Belem, Brazil in 1946.
Hyatt Hotels Corporation in conjunction with LATAM Hotel Corporation and GHL Hotels, announced the opening of Hyatt Centric Guatemala City, the brand’s first hotel in Central America. Hyatt Hotels Corporation, a global hospitality company, has a portfolio of 13 premier brands, including 708 properties in 56 countries.
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