SALES LEADS: Jack in the Box, Pan-American Life Insurance Group, Siemens & FC Bayern Munich…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

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For prior Sales Leads editions, click here.

  • Jack in the Box

Jack in the Box, a West Coast fast-food chain,  has launched a media review.The review is part of Jack in the Box’s commitment to regularly evaluating resources, partners and vendors. Horizon Media (HMI), the incumbent agency for 15 years, will be participating in the review process.Jack in the Box spent nearly $92 million on measured media in 2016 and $24.5 million in the first quarter of 2017, according to Kantar Media.

 

 

  • Pan-American Life Insurance Group

Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor), the digital provider of health and wellness solutions for Hispanic audiences. The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America. Terms of the deal were not disclosed.Over time, PALIG will be able to develop individual life, accident, and health insurance products tailored to the U.S. Hispanic market that can provide complementary benefits to those products already offered through HolaDoctor’s insurance brokerage unit.HolaDoctor will operate as a wholly owned subsidiary of Pan-American Life Insurance Group with a significant level of independence, although teams from both organizations will share expertise, product assets, and resources to grow the business. The acquisition is not expected to affect employment at Pan-American Life or HolaDoctor.

  • Siemens & FC Bayern Munich

NEW PORTADA RESEARCH REPORT: "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey's, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!

  • Teasdale Latin Foods

Teasdale Latin Foods ("Teasdale"), a national provider of private label and branded Hispanic foods to the retail, food service and wholesale channels and majority owned by private equity firm Snow Phipps Group, announced that it has acquired Rudy's Tortillas ("Rudy's"), an independent provider of high quality tortillas and chips into the foodservice channel.   The terms of the acquisition were not disclosed. The transaction advances Snow Phipps' strategy of building a comprehensive Hispanic foods platform diversified across product, customer, channel and geographic exposure, and further enhances Teasdale's national footprint in the Hispanic foods category, specifically within the attractive bakery and foodservice channel.  With the acquisition of Rudy's, Teasdale Latin Foods is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, foodservice, wholesale, industrial and international. Rudy's will continue to operate as a division of Teasdale Latin Foods with the existing management team continuing on with the business.Rudy's is the fourth follow-on acquisition that Snow Phipps has completed in partnership with the Teasdale management team since Teasdale was acquired in October 2014.   Teasdale Latin Foods brands include Teasdale®, Casa Fiesta®, Viva Mexico®, Mexene®, D.L. Jardine's®, 7J® and Sontava!

  • McDonald’s

McDonald’s is launching a review and seeking to consolidate its local U.S. creative accounts, AdAge reports.The review will be handled by Select Resources International and will include both current roster agencies and new agencies, who will begin pitching on July 17. We Are Unlimited, the dedicated creative agency Omnicom launched to service the client last November, is undergoing some changes. Other agencies working on regional McDonald’s accounts are Zimmerman Advertising, Doner, H&L Partners, Stern and Bernstein-Rein.All media duties have been moved to Omnicom Group's OMD. OMD was already McDonald's media agency at the national level. McDonald's was the 33rd largest U.S. advertiser last year, with spending up 1.5% to nearly US$1.46 billion, according to the Ad Age Datacenter.

 

 

  • PSA Group 

PSA Group, the second largest car manufacturer in Europe and owner of  Peugeot and Citroen, has appointed WPP"s MediaCom to handle global media duties. PSA Group spends aaround US$1 billion annually on ads.

 

 

Ogilvy Mexico & Miami have  signed a strategic joint-venture agreement with Miami based MARCA.  The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics. The partnership was announced by Tony Nieves, President, MARCA and Horacio Genolet, CEO of Ogilvy Latina.

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.

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