CHANGING PLACES LATAM: Ana Paula Assis, Maggie Solé, Luis Miguel Sánchez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Ana Paula Assis has been promoted IBM general manager for Latin America. She will replace Rodrigo Kede, who was appointed General Manager of IBM’s North America Global Technology Services unit in New York.

 

 

 

Maggie Solé has been appointed new Head of Marketing & Communications at WinClap Argentina. WinClap is an ad-tech company, that delivers technology for advertisers and media partners to acquire and engage users worldwide. Previously Solé spent almost 4 years as Global Marketing Manager of Headway Digital.

 

 

 

 

Luis Miguel Sánchez is Havas Group Peru new CEO. In this new role, Sánchez will be supported by a team led by José Manuel Jurado, who was appointed general director of Havas Media Group.

 

 

 

 

 

 

Dany Aizen is Jaguar and Land Rover Argentina new manager. He will be in charge of management, sales, marketing and after sales efforts for all Jaguar and Land Rover models. He will report to Ditecar’s general manager.

 

 

L'Oréal Peru named Javier Malla new marketing and retail manager of makeup and skin care categories.

 

 

 

 

Atento S.A., provider of customer relationship management and business process outsourcing solutions  in Latin America, announced the appointment of Shay Chor as Corporate Treasurer and Investor Relations Director.Shay Chor is responsible for the communication of Atento's strategy, growth prospects, operational effectiveness and financial performance to the global investment community. Mr. Chor is also responsible for the optimization of Atento´s capital structure to fund the Company´s capital needs. Based in Sao Paulo, Mr. Chor reports to Mauricio Montilha, Atento's Chief Financial Officer.

 

 

Luciano Landajo is the new Chief Operating Officer of agency FCB Buenos Aires.Landajo will be responsible for integrating FCB Buenos Aires group offering between the creative agency, Infinity Media FCB media agency and the offshore digital production unit for the international network. In addition, he will continue as VP of Accounts, a position he has held for more than a year, working for clients such as Clorox, FCA, Navent and Bimbo, among others.

 

 

Pablo Haase is the new marketing, sales and services director of Ford Group Southern operations. The Chilean executive will be responsible for all activities in the region including Chile, Argentina, Paraguay, Peru and Uruguay.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.