Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media
What: ispDigital, an international technology marketing services holding company, has acquired a 51% of React2Media via one of its companies, Antevenio.
Why it matters: The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio in the U.S., which has presence in Europe and Latin America.
React2Media is the second acquisition that ispDigital has made this year in the U.S., following the acquisition of Anagram by Digilant in late March. This is an expression of the strategic importance of the US market for the digital marketing focused holding group.
Antevenio, with offices across Europe and Latin America, is a leader in Southern Europe in publishing and marketing technologies, and it is quoted on the EuroNext ticker ALANT (France). React2Media is a New York-based digital marketing agency, specialized in performance marketing that has developed proprietary technologies and services to help brands to broaden their audiences and foster their development.
Antevenio has agreed to buy 51% of React2Media's capital, with the balance held by the three executives of the agency. The two founders, Alexander Schaller and Jordan Galbraith, and Chief Revenue Officer Casey White, will accompany the development in the US for at least 3 years. The agreement provides for the progressive acquisition of the remaining shares by 2021.
Joshua Novick, CEO of Antevenio, born in the US, will oversee the integration of the subsidiary and work on existing synergies in order to expand the publishing business in the US, as well as the distribution of email marketing technologies and services. Alan Osetek, CEO of Digilant, based in Boston, will join the board of the subsidiary and support the commercial expansion in the US market. Digilant, Antevenio's and now React2Media's sister company within the ispDigital group, headquartered in Boston, is already present across the US with offices in Boston, New York, San Francisco, Chicago, Denver and Atlanta.
"To bring our company to the next level it is key to establish ourselves in the United States, the largest and most innovative market for digital marketing," said Joshua Novick, President and CEO. "We have the two perfect ingredients for the future success of our company, first React2Media as a partner with quality management, as well as complementary expertise, technology and products; secondly our sister agency Digilant who already has an established and growing digital and programmatic media buying presence in the US market."
Alex Schaller and Jordan Galbraith, founders of React2Media also commented: "We share with Antevenio the same values of professionalism and innovation. Since day one we have been able to satisfy our customers by offering high quality services. With Antevenio we will be able to strengthen our range of products and services, a necessity in this rapidly changing digital marketing environment. Leveraging their robust technologies and their social media and portal knowledge, will allow us to close the loop in our current range of marketing offerings."