SALES LEADS LATAM: Peugeot Citröen, RED LINK, Asics…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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- Peugeot Citröen
Peugeot Citröen has appointed MediaCom to handle its’ US$1 billion global media account after a final round of pitches against Publicis Groupe's Zenith. PSA will start working with MediaCom in 2018. The car giant's media assignments were previously divided among Omnicom and Havas agencies.According to PSA Group’s website, the French group has worldwide reach, with six key regional markets, including Europe, China and south-east Asia, India-Pacific, Eurasia, Latin America, and the Middle East and Africa.
- RED LINK
Red Link has appointed media agency Mídios, led by Héctor González, to work on the development of its communication strategies and media plans. The agency has already started working on the launch of VALEpei brand, Red Link’s new electronic wallet.
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Asics brand, a global footwear, clothing and sports accessories manufacturer, is planning to open its’ own local production unit and operations in Argentina. A similar process is already under way in Chile, Peru and Colombia. In addition, the company has already started producing footwear and clothing locally, through the Dass Group factory. It will be a combination of local production and imported products. The brand’s main market in the region is Brazil, where they have been operating for the last 10 years.
Starbucks Coffee Company has announced, through a statement on its website, a new license agreement with its strategic partner Alsea, which operates its restaurants in Latin America and Spain. The agreement grants Alsea the exclusive rights to develop and operate Starbucks stores in Uruguay, with the opening of the first store in early 2018 in Montevideo. Uruguay will become Starbuck’s fifth market in Latin America and the Caribbean. The brand has already presence in Mexico, Argentina, Chile and Colombia.
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