SALES LEADS LATAM: Peugeot Citröen, RED LINK, Asics…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier

For prior Sales Leads LatAm editions, click here.

  • Peugeot Citröen

Peugeot Citröen has appointed  MediaCom to handle its’ US$1 billion global media account after a final round of pitches against Publicis Groupe's Zenith. PSA will start working with MediaCom in 2018. The car giant's media assignments were previously divided among Omnicom and Havas agencies.According to PSA Group’s website, the French group has worldwide reach, with six key regional markets, including Europe, China and south-east Asia, India-Pacific, Eurasia, Latin America, and the Middle East and Africa.



Red Link has appointed media agency Mídios, led by Héctor González, to work on the development of its communication strategies and media plans. The agency has already started working on the launch of VALEpei brand, Red Link’s new electronic wallet.





To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier to activate your subscription.

  • Asics

Asics brand, a global footwear, clothing and sports accessories manufacturer, is planning to open its’ own local production unit and operations in Argentina. A similar process is already under way in Chile, Peru and Colombia. In addition, the company has already started producing footwear and clothing locally, through the Dass Group factory. It will be a combination of local production and imported products. The brand’s main market in the region is Brazil, where they have been operating for the last 10 years.



  • Starbucks

Starbucks Coffee Company has announced, through a statement on its website, a new license agreement with its strategic partner Alsea, which operates its restaurants in Latin America and Spain. The agreement grants Alsea the exclusive rights to develop and operate Starbucks stores in Uruguay, with the opening of the first store in early 2018 in Montevideo. Uruguay will become Starbuck’s fifth market in Latin America and the Caribbean. The brand has already presence in Mexico, Argentina, Chile and Colombia.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.


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