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June 28, 2017

Juanfutbol Confirms its Expansion Plans for Latin America

A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.

AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports Marketing Forum Sept, 13 in NYC

Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and “My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13. Portada’s editorial team is curating an outstanding agenda for the Sports Marketing Forum’s in order to provide attendees major networking opportunities and new insights.

App Marketing Driven by Video, Balance Between Branding and Performance

According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.