EFL Ready to Stream All its Matches Live Worldwide in Partnership With NeuLion

What: NeuLion announced a new deal with the English Football League (EFL).
Why it matters:
NeuLion was selected EFL's digital partner in 2016, for a contract that runs until the end of the 2022/23 season.

NeuLion IncStarting August, this year, the English Football League (EFL) will live stream all its matches worldwide for the first time through its new digital streaming platform. Titled iFollow and powered by NeuLion, the platform will serve up over 1500 matches in HD quality this season, at a cost of US $140, featuring live audio commentary, full match replays, highlights, behind-the-scenes content and blacked out games.

We will take the live match right out of the arena.

“The way the English Football League works is that they don’t have the rights to the radio broadcasts in each arena so we have an encoder at the venues with a total of 72 clubs. We will take the live match right out of the arena,” said Chris Wagner, NeuLion Executive Vice President, to Cynopsis Sports.

Through various partnerships, OTT NeuLion has been able to grow its content portfolio, which includes tennis, surfing, and MMA.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA

Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.


Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they're looking for and reduce infrastructure costs.


NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.