CHANGING PLACES LATAM: Luis Monreal, Pepe López de Ayala, Paula Figueroa…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Lufthansa has appointed Luis Monreal as the new General Director for Argentina, Bolivia, Chile, Paraguay and Uruguay, based in Buenos Aires. The company's goal is to "consolidate" as the air choice between Europe and Latin America. Monreal comes to Buenos Aires after serving for five years as General Manager of Lufhtansa in Holland. From Argentina, he will coordinate the actions for the South American countries. Currently Lufthansa operates 73 flights per week, to 13 cities in 9 Latin American countries.

 

 

Twitter has appointed Pepe López de Ayala as general manager for Latin American Spanish-speaking markets. From this position, he will oversee the activity in Argentina, Chile, Colombia, Ecuador, Mexico and Peru. The executive will be based in Mexico City and will report to Guilherme Ribenboim, VP of the social network in this region. Previously, he spent six years at Google.

 

 

 

 

Paula Figueroa is the new video and content director for Telefónica Latin America. Prior to this appointment, Figueroa was marketing director for Chile. Now, from that country, she will oversee Argentina, Peru, Colombia, Venezuela, Brazil, Mexico and Central America operations.

 

 

 

 

 

Magdalena Neira is the new communications manager of Mars Chile. Neira joins Mars after having worked at Nestlé for almost six years in different roles.

 

 

 

 

Ivan Pollard has been appointed global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.

 

 

 

PokerStars has appointed David Carrion as Director of Marketing to lead the global strategy of the PokerStars brand, including advertising, digital, social media, content marketing and live events. Carrion joined PokerStars in January 2010 as Director of Live Poker Operations for Latin America. Carrion, who has spent the last two years leading digital marketing efforts, will combine live events expertise, knowledge of the brand and digital understanding with his personal passion for poker to continue growing the game globally and authentically, online and live.Carrion will assume the role permanently on July 1 and will also be interim Director of Live Events until a new executive is appointed. Vadim Soloveychik, Director of Brand Marketing and Edgar Stuchly, Director of Live Events, will leave the company at the end of June.

 

 

Andre Richter Reis is the new Director of Retail Sales for Ingenico Group in the Latin America region.

 

 

 

 

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.

MORE FROM PORTADA

Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.


Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they're looking for and reduce infrastructure costs.


NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights

Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.