CHANGING PLACES: Martin Borchardt, Maria Rios, Ivan Pollard, Michele Webb…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

 

The early evening newscast will be anchored by Martin Borchardt. With more than 14 years of experience, Mr. Borchardt is one of the best-known anchors in the San Diego market.

 

 

 

 

The 11 p.m. newscast will be anchored by Estephanía Baez and Aranzazú Alvarez.

 

 

 

 

Ivan Pollard has been appointed global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.

 

 

Global data-driven media and marketing firm, Headway has announced the recent hire of Michele Webb. Michele will join Headway as the Senior Director of Sales, U.S. In her new role, Michele will spearhead the introduction of Headway’s robust suite of advertising solutions. She will also be responsible for growing the team charged with supporting their entire line of performance, branding, and programmatic offerings in the U.S., including Headway's MoBrain platform. Michele brings with her more than 15 years of successful experience in the digital advertising space, most recently with Cheetah Mobile as their Head of Performance Sales for the U.S. Webb will be based in Los Angeles.

 

Havas’ Arnold Worldwide is restructuring its North American leadership team by  elevating three executives to new positions, according to Mediapost.

 

 

 

 

Sasha Hartman, formerly EVP, executive marketing director, has been promoted to president, chief client officer at the shop’s Boston office.She will oversee the Boston client portfolio and lead the Marketing department.

 

 

 

 

 

Elliott Seaborn, formerly managing director, Boston, has been named chief growth officer for Arnold’s North American operations. Prior to Arnold Seaborn spent nearly a decade at Digitas.

 

 

 

 

 

 

 

 

Lisa Unsworth, managing partner, CMO, has been appointed managing director, director of growth platforms for North America. She will provide executive marketing leadership across several Arnold clients and serve as a growth advisor across the agency’s entire portfolio.

 

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market. The new affiliation partnership will allow Entravision the opportunity to strengthen its connection across multiple platforms to the diverse Latino audience who make San Diego and Tijuana their home.

 

Agency Grey has hired Alex Morrison as president of Grey West, tasked with overseeing the agency’s San Francisco and Los Angeles offices while working closely with Grey’s flagship New York office and  Grey New York CEO Debby Reiner.Morrison returns to Grey after spending over two years as vice president, global managing director for R/GA’s content studio.

 

 

The past April, Coca-Cola announced it would cut around 1,200 jobs as part of an organizational restructuring to cut costs. The company has already started implementing those changes with hundreds of layoffs in different offices, according to AgencySpy.

 

 

 

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.

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