Multiyear Deal Makes Universal Studios Hollywood Partner of the LA Galaxy

What: The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
Why it matters: This is the first time StubHub Center and the LA Galaxy partner with Universal Studios Hollywood in a multi-year deal that taps the destination as the first-ever theme park partner of the multi-use sports complex in Carson, California.

LA Galaxy names Universal Studios Hollywood as exclusive theme park partner of the club and home stadium StubHub Center. (Photo: Business Wire)The park's first move as a multi-year partner was to install a 20-feet high and 53-feet wide new video board, which is the largest in professional soccer in North America. In addition, a replica of Universal Studios Hollywood’s iconic globe logo has been put on top of the screen.

“As a global entertainment destination, we continually seek opportunities to showcase our exciting rides and attractions,” stated David Miller, Senior Vice President, Brand Marketing, Universal Studios Hollywood. “This unique partnership with the LA Galaxy and StubHub Center is indicative of our mutual brands’ commitment to providing uncompromised entertainment options for our thrill-seeking guests.”

This unique partnership with the LA Galaxy and StubHub Center is indicative of our mutual brands’ commitment to providing uncompromised entertainment.

The new signage will debut on Saturday, June 17, at the LA Galaxy’s match versus the Houston Dynamo, and will remain at the venue for the length of the partnership, which includes future promotional content across both social and digital media platforms in addition to a range of in-stadium signage to maximize the impact of the partnership for fans.


Join us at PORTADA Los Angeles!


Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.