USL Television Network Reaches Pittsburgh

What: The longest standing member of the U.S. Soccer Federation announced the expansion of the USL Television Network to Pittsburgh.
Why it matters: In April, the USL Television Network announced local broadcast agreements in 17 unique markets, this allowed it to reach more than 10 million households, transmitting more than 300 games during the 2017 USL season.

USLUSL Productions, the league’s innovative $10 million broadcast center created in association with VISTA Worldlink in Fort Lauderdale, Fla, which houses the USL Television Network and Match Center, signed a broadcast agreement with CW affiliate WPCW-TV to air select Riverhounds matches this season in Pittsburgh.

“As an emerging leader in sports broadcast television syndications, we play a vital role in providing tailored local programming to the majority of our markets across the country in only our first year,” stated Tom Veit, USL Executive VP and Chief Revenue Officer. “This new partnership with the top broadcast group in Pittsburgh reinforces the USL’s vision of becoming one of the most recognized Division II professional soccer leagues in the world as we continue to reach supporters across multiple platforms.”

This new partnership with the top broadcast group in Pittsburgh reinforces the USL’s vision of becoming one of the most recognized Division II professional soccer leagues in the world.

Christopher Pike, Vice President and General Manager of WPCW-TV, explained how they "forge partnerships with well-established organizations and the USL is a perfect example of this. With the help of USL Production’s state-of-the-art technology, we look forward to CW being the home of the Riverhounds.”

Feature image: @PghRiverhounds


Join us at PORTADA Los Angeles!


Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.