ONLINE VIDEO ROUND UP: Facebook Signs Deals with Vox, Buzzfeed for New Video Service

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Univision has partnered with Videology, a leading software provider for converged TV and video advertising. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to UCI, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.

Facebook has signed deals with Vox Media, BuzzFeed, ATTN, Group Nine Media to create shows for its video service geared toward Millennials, which will feature long and short-form content with ad breaks.

According to sources, AT&T's live online video service DirecTV Now lost 3,000 customers in February, and its subscriber growth was roughly flat in March.

Ooyala released its 2017 State of the Media Industry Report, finding that immediacy, individualization, and interactivity are key to effective video campaigns, and that immersion is becoming increasingly important.

Tubular has released its ‘State of Online Video Report Q1 2017’ revealing that top media publishers drive 86 percent of growth in video views on Facebook. 

According to BMO Capital Markets' new research, over-the-top video advertising marketplace is accelerating rapidly and is taking share from both desktop and mobile, and OTT video ad spending will grow by 300% and will account for roughly 20% of all video ad dollars served by the company this year.

Vimeo has announced that subscribers with Vimeo Business accounts will be able to employ cards and end screens, which can be used to share additional information and direct consumers to external sites.

LATAM MARKET

Aldea Solutions and Telefónica have reached a 5-year cooperation agreement for the use of Telefonica Open Cloud to support its Online Video Platform.

Brazilian firm Positivo Tecnologia announced a partnership with data management platform Hands to offer more assertive digital ad campaigns in their mobile devices, which now will cluster the audience using geolocation, browsing history, and wifi hotspots.

Brazilian content platform Snack and Tubular Labs ranked the Brazilian fan pages on Facebook in April: the top three were Bolsa de Mulher (273 million views), focused on female content, followed by the sports page Esporte Interativo (196 million views) and the recipes video channel TasteMade Brazil (180 million views).

 QYOU Media has partnered with subscription service provider, WhereverTV Broadcasting Corporation in the line-up for WhereverTV Latino, a new service launching in Mexico this summer that caters to the growing appetite for digital TV in Mexico.

Canada’s Aldea Solutions has reached a five-year agreement with Telefónica and its partner Huawei to support its online video platform in Mexico.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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