SALES LEADS: Johnny Rockets, Pinterest, Treasury Wine Estates…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Johnny Rockets

PR agency ROX United has been named public relations agency of record (AOR) for California global restaurant chain  Johnny Rockets. ROX United will provide strategic public relations and communications services to help the restaurant chain reach consumers nationally by increasing awareness of the overall brand. ROX United will also help Johnny Rockets positioning around their tagline “Stay Original.”ROX United is part of UNITED COLLECTIVE, a culturally attuned communications group consisting of five specialty agencies. In addition to ROX United, UNITED COLLECTIVE includes creative agency GALLEGOS United, business planning consultancy POLY United, content creation and post production offering LUNA United, as well as digital agency CANVAS United. UNITED COLLECTIVE was formed to help brands capitalize on today’s evolving consumer landscape. ROX United’s current client roster includes: Nike, Domino’s and the California Milk Processor’s Board (got milk?), among others.

 

  • Pinterest

Design App Pinterest has hired independent agency Giant Spoon as its media agency of record, in what is considered “its first move into U.S. paid marketing.” Pinterest will not be a huge media spender, and in fact the company dedicated less than US$200,000 to measured media in the U.S. in 2016 according to Kantar Media, but it has more than 175 million active users.

 

NEW PORTADA RESEARCH REPORT: "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey's, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!

  • Treasury Wine Estates

Independent cross-cultural agency BARÚ has been selected to handle Treasury Wine Estates’ media business in the U.S., AgencySpy reports.

 

 

 

 

  • Perry Ellis

Perry Ellis International (PEI) has appointed Media Storm as its media AOR to handle all media planning, buying and analytics for the fashion company’s portfolio of brands including Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Jantzen,  Callaway, PGA TOUR and Jack Nicklaus.PEI spent US$5.88 million on advertising in the U.S. in 2016, down from US$6.65 million in 2015, according to Kantar Media.The incumbent agency was PGR Media.

 

  •  CONCACAF

Digital marketing agency The Story Room announced that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States. The Story Room will be responsible for planning and implementing an integrated digital marketing strategy as well as developing the content program for the Gold Cup, targeting both English and Spanish-speaking soccer fans in the region of the Federation which is made up of 41 countries in North America, Central America and the Caribbean. In addition, the agency will generate a comprehensive digital audience research study on soccer fans across the CONCACAF region.The account will be run out of The Story Room’s Miami office, with additional support coming from the agency’s outposts in Los Angeles, Buenos Aires, Mexico City, and Montevideo.

  • The California Milk Processor Board

The California Milk Processor Board (CMPB) has unveiled its’ latest campaign that integrates creative storytelling with advertising, digital, social, public relations, retail activation, and even virtual reality to encourage Hispanic consumers to rethink how they consume milk.The Atrévete “Mega Dares” campaign, from GALLEGOS United, seeks to create new nontraditional occasions for consumers to drink milk by daring them to try unexpected food and milk pairings with an additional twist – such as a wind turbine. Digital assets include teaser, :15, :30 and :60 second Mega Dares vignettes that will appear on websites popular with the Hispanic female target, such as Hoy, Telenoticias and Huffington Post ES among others. Additional behind the scenes footage will live on the tomalache.com website.GALLEGOS United created a series of consumer activations to take place at select retail locations throughout the state of California. The “Mega Dares” campaign will also include in-store POS, social media initiative and a public relations influencer campaign led by ROX United. The campaign begins on May 15 and will run through June 30.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).