CHANGING PLACES: Marci Grebstein, Tim Maleeny, Fernando Quintela, …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Marci Grebstein has been appointed  JC Penney chief marketing officer. She succeeds Mary Beth West, who left in March to take a position at Hershey. Grebstein was previously CMO at Lowe's before departing in January. Prior to that she was VP, marketing and brand strategy at Food Lion.





R/GA New York has appointed Tim Maleeny as executive director, brand and marketing strategy. He will report to global chief strategy officer, Barry Wacksman.Maleeny joins the agency from Heat, where he was chief strategy officer and general manager of the New York office. Prior to that, he was both chief strategy officer of Havas Worldwide and co-managing partner of New York.




Publicis Groupe’s full-service agency Team One has hired Kyle Acquistapace as executive director of Idea Communications, part of Team One’s executive leadership team.In his new role he will oversee the agency’s media department, public relations and experiential marketing.





Nada Stirrat has been appointed VP, global marketing solutions, U.S. and Canada, at Facebook. Stirrat was previously CEO at Verve, and also served as chief revenue officer at Acxiom and Myspace.





In addition,Ty Ahmad-Taylor has been named VP, product marketing. Ahmad-Taylor was previously product marketing president and CEO at THX. He has also held executive roles at Samsung and Viacom.





Vinay Shanani has been appointed VP for integrated marketing operations at Toyota Motor North America. He was most recently VW of America's senior VP of marketing.







Dream Vacations, CruiseOne and Cruises Inc. announced that industry sales veteran Saul Fonseca is joining the team as director of sales. Fonseca will work with the marketing and business development teams to strategically grow and maximize revenue. He will oversee a team of regional business development managers who provide on-the-ground sales and marketing support to agents nationwide. Fonseca was recent director of sales at Regent and Oceania.


Northwestern Mutual, a Fortune 100 financial security company, announced new senior leadership appointments that advance transformation across the enterprise. All changes are effective June 1.Bethany Rodenhuis has been appointed senior vice president – transformation. Alexa von Tobel, founder and CEO of LearnVest, has been named chief digital officer. Aditi Gokhale has been appointed executive officer and chief marketing officer of Northwestern Mutual. Lisa Cadotte has been named executive officer and vice president – investment risk & operations (IRO). Hamilton Faris has been named executive officer and vice president – data & analytics. Courtney Reynolds has been named executive officer and vice president – communications & corporate affairs. Emilia Sherifova has been named executive officer and vice president – architecture & engineering.  Ainslie Simmonds has been named executive officer and vice president – digital products & design.

Fernando Quintela has been appointed Director of the delegation of HispanoPost Media Group in Spain. From its offices in Madrid, Quintela will report directly to Manuel Aguilera, CEO of the company.In his new role, Fernando Quintela is responsible for leading and expanding the commercialization of the Spanish-language content portfolio that HispanoPost makes available to television channels, digital media and advertising agencies in the area of content production in video format, television and digital media, creative services, video branded, etc.Quintela will continue consolidating the business by promoting strategic actions of national and international production and other digital content. Quintela will demonstrate, the long trajectory that the HispanoPost team has in the production of quality content and the international network established in the United States, Latin America, Europe and the Middle East.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.


Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.

How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.