RANKING: Top 10 Sports Video Platforms Preferred by US Hispanics

Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.

When it comes to enjoying video content on the web, it seems that Hispanic consumers choose to watch little sports content. Of the total number of Hispanics that watch online video, only 15.4% spend their time viewing sports content videos, for a total audience of 4.1 million.

Source: comScore Video Metrix, Sports, U.S., Hispanic All, April 2017, Desktop only Total Unique Viewers (000)
   Total Internet: Hispanic All 26,691
   Sports 4,102
1    Fox Sports-SI Group-Perform Media 1,435
2    ESPN 757
3    Yahoo Sports-NBC Sports Network 731
4    MLB 561
5    MSN Sports 467
6    CBS Sports 419
7    NFL Internet Group 395
8    SendtoNews 346
9    World Wrestling Entertainment (WWE) 329
10    Whistle Sports 317

Fox Sports came in first place on our ranking, thanks to the amount of different sports video content it offers, in addition to its own programming. The media group drew 1.4 million of the total number of consumers of online sports videos. That is to say, 35% of Hispanics sports video consumers get their content through one of the Fox Sports-SI Group-Perform Media sites.

The MLB ranked fourth, and with its season in full-swing, its audience 561,000 Hispanics does not come as a surprise. Its site captured 14% of the total audience.

Subscribe to Portada daily Sports Marketing Updates!

Also worth noting is WWE, a sport whose Hispanic audience attraction might surprise us, as American wrestling is not one of the most commonly followed sports in this demographic. The site attracted 329,000 Hispanics during the month of April.

Once more, in this ranking category, we are struck by the fact that the top 10 is composed of sites whose content is solely in English.


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.