SALES LEADS LATAM: Embraer, Freddo, Conrad Hotels & Resorts…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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CP+B has been appointed global agency of record for aircraft manufacturer, Embraer. The account will be handled from CP+B Miami, with help from CP+B Brazil. The appointment includes creative, social, media planning and media buying duties .CP+B Brazil and CP+B Miami combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams.Embraer spent US$1.7 million on measured media in 2016, according to Kantar Media.
Ignis Media Agency has been chosen by the Argentine ice cream brand Freddo to work on the development of its communication strategies and media planning. The agency will provide comprehensive strategy, planning and purchasing services for all Freddo’s product lines, and is already working in the launch of a new ice cream flavor.Freddo is in the Argentinean market since 1969 and has more than 150 shops in the world.
- Conrad Hotels & Resorts
Conrad Hotels & Resorts announced the opening of Conrad San Luis Potosi, the brand's first hotel in Mexico and second in Latin America. This property joins the larger Conrad portfolio of 30 hotels located in exclusive destinations around the world.Known for distinctive service and unparalleled experiences, Conrad Hotels offer the "Conrad 1/3/5" program which allows guest to enjoy carefully selected 1, 3 or 5 hour experiences that reflect the region's culture, art and gastronomy. Guests of Conrad San Luis Potosí are invited to use the Conrad Concierge available through the Hilton Honors app, which provides access to all the luxury services available at the hotel, right from the palm of their hand.
- Cámara Argentina de Turismo
Global Mind has won the Cámara Argentina de Turismo (Argentine Chamber of Tourism) media account. The agency will be responsible for promoting through digital media the different tourist destinations in the country, as well as the products and experiences that each offers. The communication will cover 17 international markets.
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- Hispasat, Hispamar
Spanish satellite operator Hispasat and its Brazilian joint venture with Oi, Hispamar, have completed their rebranding.The two companies have renewed their corporate image to unify both brands and update their logos, joining forces to address the Latin American market.According to Hispasat, the new brand, designed by Madrid-based studio Azento de Diseño, represents the recent changes both companies have recently gone through, including launching in new markets and renovating services and technologies.With an increasing presence in Latin America, Hispamar is Hispasat’s largest operation in the region, through which it controls most of its assets across LATAM.The rebranding coincides with the Eutelsat-Abertis agreement, through which the French operator will sell its stake in Hispasat and Abertis will own over 90% of the Spanish operator.
- Renault México
The agency Marcel, led by Manolo Techera, has launched a new campaign in Mexico for Renault Twizy, a 100% electric vehicle.Looking to further strengthen its image in the market, Renault Mexico aimed to communicate the technological advances incorporated into its cars. One of the best exponents is the new Renault TWIZY; which offers an intelligent proposal for urban mobility, 100% electric and loaded with innovations developed by the team Renautlsport F1 team.Through a series of graphic and TV plays, Marcel demonstrated that the energy to charge the car battery can be found in every corner: in a distracted grandmother crossing, in a busy pizza deliveryman or a woman absorbed in her Smartphone.
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