CHANGING PLACES LATAM: Claudio Prattico, Luis Vizioli, Elizabeth de Souza…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)


Berkshire Hathaway HomeServices has named Claudio Prattico managing director, Latin America and Caribbean, the company recently announced. Prattico, a 15-year veteran of the financial services and real estate industries, will be responsible for overseeing the company’s expansion and affiliate support efforts in the two regions, specifically targeting the Bahamas, Barbados, Bogota, Buenos Aires, the Cayman Islands, Mexico City, Rio de Janeiro, Sao Paulo and St. Barts. Prattico, a resident of Miami, Fla., was formerly managing director of Great Properties International, and, prior to that, a financial advisor at Merrill Lynch and UBS.


Luis Vizioli is the new business director of CW // McCann Argentina. Vizioli will report directly to Martin Ortells, SVP and Latam business director of the agency. Prior to this appointment, the executive served in various  agencies such as Ogilvy, Leo Burnett and Wunderman.





In addition, CW // McCann Buenos Aires is reinforcing its strategic structure with the appointment of Elizabeth de Souza as director of planning, who will report to Vizioli and Rafael Lavor, director of planning for GM South America.






PepsiCo's senior regional digital marketing manager for Latin America Sol Flores has been named president of the Argentine section of the Mobile Marketing Association. Under her leadership, the institution will continue promoting the industry's development in the country and in Latin America. Among its following initiatives in Argentina is the MMA Leadership Forum, which will be held on August 29 at the Four Season Buenos Aires Hotel.




Xerox Chile has appointed Fernando García as Chief Financial Officer (CFO). He will be responsible for planning, execution and finances in the country. The Argentine professional has extensive experience in this area of management.





Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the appointment of Kelly Poling as Senior Vice President of Marketing. At Karisma Hotels & Resorts, Poling will oversee advertising, marketing, public relations, social media and partnerships across each one of its esteemed brands, including El Dorado Spa Resorts, Azul Beach Resorts, Generations Resorts, Karisma Villas, Allure Hotels, Hidden Beach Resort, Nickelodeon Hotels & Resorts, Sensatori Resorts, Sensimar Resorts, Karisma Hotels Adriatic and the new Margaritaville, an All-Inclusive Experience, by Karisma.Previously, Poling served as Executive Vice President and Chief Marketing Officer for WoodSpring Hotels.


TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and Latin America, announces the appointments of two industry veterans to its newly-formed senior strategic leadership team. Effective immediately, Peter Henseler will assume the role of President and Gregory Kilrea will join as Chief Operating Officer. Akio Tomiyama, who has a strong association with TOMY Company, Ltd. headquarters, will round out the team, joining as Chief Strategy Officer. The team is 100% aligned with the company’s  global vision and has both the expertise and the passion to lead the North American and Latin American business forward.



Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Dentsu Aegis Network Acquires Agency Global Mind

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This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

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IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.