SALES LEADS: Activision Blizzard, Pollo Campero, Embraer…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Activision Blizzard

Activision Blizzard, which markets the popular "Call of Duty" video game series, has concluded a global media review that began early this year and retained Omnicom’s OMD and WPP’s  MEC as its agencies. OMD will continue to handle the North American portion of the assignment and MEC retains the business outside of North America. Activision Blizzard spends around US$300 million on ads worldwide and around US$102 million on measured media in the U.S. last year according to the Kantar Media.

NEW PORTADA RESEARCH REPORT: "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey's, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!

  • Pollo Campero

Guatemalan Chicken chain Pollo Campero keeps growing in the U.S. . The growth strategy is based on connecting  with both non-Hispanics as well as U.S.-born Hispanic millennials who enjoy Latin food but aren't familiar with the brand. To help the company transition from its original focus on Central American communities in the U.S. to the broader American market,  Pollo Campero is hiring Omnicom-owned Dieste, the fourth-biggest U.S. Hispanic agency.  Until now, the fast-food chain had worked mostly with different local partners on a project basis. Family-owned, Pollo Campero opened in Guatemala in 1971 and has more than 350 restaurants worldwide, including 73 in the U.S., with 14 more to open this year.The brand is testing a bilingual mobile app, according to Adage,  launched in the last month in Houston and Dallas.The next step for the brand is to develop and launch  an umbrella campaign that will connect with both existing and new customers.

  • Soccer.com

E-commerce site Soccer.com, owned by Sports Endeavors, has been relaunched. JP Carter, CMO at Soccer.com, tells Portada that the upcoming 2018 World Cup has been a major driver for the site's relaunch.  "World Cup 2018 marketing starts in June of 2017 for Soccer.com. This event requires an “all hands on deck” mentality for us and we are thrilled about it," Carter notes. Charlotte NC based AC&M Group is Soccer.com's agency.

  • Embraer

CP+B has been appointed global agency of record for aircraft manufacturer, Embraer. The account will be handled from CP+B Miami, with help from CP+B Brazil. The appointment includes creative, social, media planning and media buying duties .CP+B Brazil and CP+B Miami combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams.Embraer spent US$1.7 million on measured media in 2016, according to Kantar Media.

 

NEW PORTADA RESEARCH REPORT"Content Marketing Initiatives targeting Hispanic and Multicultural Audiences". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey's, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!

  • Taos Ski Valley

Taos Ski Valley (TSV) has chosen Denver-based agency Capital Goods as its AOR following a competitive pitch in which participated multiple local and national agencies, Mediapost has reported. TSV's previous agency was Origin in Canada.

 

 

 

 

  • INVIVO Media Group

Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces. Cordero serves as Chief Executive Officer, while Torres is President Live Events. The company will initially have presence in Los Angeles, New York, Chicago and Miami. In its first year, INVIVO Media Group will produce and sell 100 premium live music events across the U.S., making it a Top-2 U.S. Latino live music promotions company and one of the country’s Top-40 live music promoters in tickets sold.In addition to music endeavors, INVIVO Media Group provides media consulting for domestic and international sports organizations, involving fan base development, media rights licensing and distribution, sponsorship growth as well as live event expansion in the U.S. and Latin America.

  • Ralphs

Ralphs Grocery Company is continuing its goal of bringing health, wellness and jobs to the diverse communities its supermarkets serve with the grand re-opening of its latest remodeled store in South Los Angeles on Friday, May 26.To serve customers, the Western & Manchester Ralphs will employ approximately 90 full- and part-time associates, including 20 new-hires from the surrounding community. The store is managed by Ray Sum, who began his career in 1982 as a part-time Courtesy Clerk. He has managed the Manchester & Western Ralphs since 2012. Other special grand re-opening events include character appearances, product giveaways, samplings and raffle drawings.The Western & Manchester Ralphs has been serving the community for more than 60 years.

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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