Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat

Andres Polo, VP Digital Marketing at Visa for Latin America is the latest addition of a high-level speaker to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

On June 7 and 8 the world's most prominent brands, the most powerful media executives and pioneering innovators will be taking the stage at PortadaLat in Miami. Andres Polo, VP Digital Marketing at Visa  is the latest addition of a major industry player. Visa will provide a presentation on how Visa is extending its traditional sports partnerships, including eSports, in order to appeal to Latin American Millennial.

VisaOther Thought Leaders who have confirmed their participation at PortadaLat include:
Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
Ricardo Arias-Nath, CMO, Latin America, PepsiCo Beverages
Rafael Lopez de Azua, Head of Media & Digital Latam, Coty Inc.
Natalie Bursztin, Marketing Director, TottoFelipe Molina H., Digital Specialties Director, IPG
Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
Gary Milner, Director, Global Digital Marketing, Lenovo
Debbie Rubinstein, Global Client Lead, Starcom
Wendy E. Kallergis, President & CEO The Greater Miami & The Beaches Hotel Association
Yamileth Bermudez, Media Operations Director, IPG Mediabrands Miami
Fernando Fiore, On Air Personality, Fox Sports
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Ana Tomicevic, Director of Brand Marketing, Marriott
Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
Jon Eichelberger, Head of Americas, Trivago
Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé
Felix Palau, VP at Tecate, Heineken
Carlos Espindola, E-Hub Manager Latin America, 3M
Patricio Rubalcava, VP Merchant Business Development - T&E, Retail & Digital Industries, MasterCard

and many more!

PortadaLat Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!

Editorial Staff @portada_online

Portada Staff


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

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We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.