Video Marketing Awards’ Nominees Have Been Submitted, Vote Now!

PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it's up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Don't forget to register to join top marketing leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. Learn more about Portada's new ticket options and full agenda.

Top Latin Online Video Campaign

Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing .Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

17th Annual Latin GRAMMY Awards Social Media Celebration

17th Annual Latin GRAMMY Awards Social Media Celebration360 Social Media Celebration 17th Annual Latin GRAMMY Awards
http://latingram.my/360-social-media-celebration-2016

Link to Campaign/Brand.

 

Live Social/Global Mind

Unboxing 2008/Global MindWe needed to generate buzz around the Peugeot 308S GTi before the launching campaign.
The car was going to be introduced at a press event in Buenos Aires so we had to come up with an idea disruptive enough to get our fans' attention.
We had to show the car to our fans, and what better way to do that, than a race between two of our ambassadors. Facundo Chapur and Sebastien Loeb.
A live race between social networks.

Our fans were able to choose between both drivers, joining them in Periscope or Facebook Live.

Link to Campaign/Brand.

MasterCard/Universal McCann

MasterCard/Universal McCannThis is the best example of how to lead potential costumers through a whole marketing funnel with an innovative and impactful 360º video inside of the right format into the most viral platform, inspiring people and driving massive results.
All details at the link: https://www.webcargo.net/d/11664169/sZa3SNuYpM/

Link to Campaign/Brand.

 

National Baseball Hall of Fame / La Vida Baseball

National Baseball Hall of Fame / La Vida BaseballIn association with the National Baseball Hall of Fame, La Vida Baseball is creating 3-5 pieces of original video content each week that celebrates Latino passion through the lens of baseball. From great stories that have been undersold or never told to digging into what helps today's young stars feel a sense of home while playing in the US, La Vida Baseball is a disruptor in sports media.

Link to Campaign/Brand.

Top Video Creator

Influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.

@JoseResendez

@JoseResendezJose Resendez is a popular Snapchat influencer in the US Hispanic market, known to be invited to red carpets and brand events around the USA for social coverage. Jose uses this video and photo platform to create stories and take his followers behind-the-scenes of his brand marketing career and influencer lifestyle. In addition to Snapchat, Jose utilizes other video platforms like Periscope (83K hearts) & YouTube (72K views) to share and cross-promote content. Before Snapchat, Jose also used video on Vine (756K loops). Jose has been nominated 2 years in a row for the TECLA Awards "Best Latino Snapchat Storyteller" at Hispanicize and was recently named one of the "Most Inspiring Latinos of 2016" by ALEGRIA Magazine. Besides his influencer video content, he also works on producing social video content for brands like Procter & Gamble, AT&T Latino and JP Morgan Chase at FleishmanHillard -- his professional career landed him on AdWeek's 30-Under-30.

Link to Campaign/Brand.

#UnstoppableLATINAS / webcitygirls

#UnstoppableLATINAS / webcitygirlsUnstoppable Latinas is an online concept about successful women supporting other women succeed while uniting and empowering them. It was launched to kick off during the Hispanic Heritage Month with a series of Facebook Live videos to celebrate Hispanic gastronomy, sports, music, and culture, creating over 100K views and millions of expression. Followed by the launch of 2017 UnstoppableLATINAS Leadership Summit in New York, streamed on Facebook LIVE, it impacted the online community and went viral.

Link to Campaign/Brand.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.