Bumbet is the New Premium Sponsor of Conmebol Sudamericana

What: Bumbet has inked a two-year sponsorship with the South American Football Confederation.
Why it matters: Because the sponsorship, put together by Swiss sports marketing company Synergy Sports AG, brings Conmebol into the world of digital entertainment.

The Conmebol Sudamericana Cup has announced that Bumbet will be its new premium sponsor for the next two years.

The sponsorship deal comes at a time when the Cup has introduced several major changes to the 2017 edition, including the addition of more teams and a new annual calendar.

"We are pleased to announce Bumbet as a Premium Sponsor of the Conmebol Sudamericana. With this important alliance, we enter the world of digital entertainment by giving soccer fans new ways to stay connected and interact with our Cup," said Marcos Senna, Conmebol’s Commercial Director.

With this important alliance, we enter the world of digital entertainment by giving soccer fans new ways to stay connected and interact with our Cup.

Bumbet, the largest gaming and betting site on Portuguese-language digital platforms, will enjoy regional visibility in stadiums and on TV, via press coverage and social media, as well as a high-quality consistent platform, delivering engagement opportunities during most of the year.

Subscribe to Portada daily Sports Marketing Updates!

The partnership was achieved by Synergy Sports AG, the Swiss-based sports marketing company led by Patrick Murphy.

Synergy has been appointed by Conmebol as the exclusive agency to market the sponsorship rights of the 2017 and 2018 Conmebol Sudamericana Cup.

Image: Twitter Bumbet.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.