SALES LEADS LATAM: Hilton, Ribeiro, City Express…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Hilton announced the opening of Hilton Rio de Janeiro Copacabana, marking a significant milestone as the company's 100th hotel in Latin America. The 545-room beachfront Hilton Rio de Janeiro Copacabana is one of the largest hotels in the famous Copacabana neighborhood, one of Brazil's most visited destinations, and represents Hilton's second property in the city.The iconic beachfront hotel in Rio, which was built in 1975 and completed an extensive renovation in 2011, includes 545 rooms featuring the brand's sophisticated amenities for guests traveling on leisure or business to the South zone of Rio de Janeiro. Hilton plans to open approximately 20 properties across Latin America in 2017, including hotels and resorts in Belize, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay. In addition to the opening of Hilton Rio de Janeiro Copacabana, highlights include two Conrad Hotels & Resorts properties in San Luis Potosi, Mexico and Cartagena, Colombia; two Curio - A Collection by Hilton hotels in Mahogany Bay Village, Belize and San Jose, Costa Rica; a DoubleTree by Hilton hotel in Iquitos, Peru; a Hampton by Hilton hotel in Montevideo, Uruguay; and more than 10 openings in Mexico.
Year after year, for the Women’s Day and the Mother’s Day or for any other special day, brands use to promote their products. They give the consumers the possibility to buy it for “mom” or for “the woman of the house”.But, does anybody thought that those gifts like hoovers, blenders, washing machines or irons in fact it’s only an element to work at home and not really a gift?That’s why Publicis Buenos Aires generated #RegalaleUnRegalo, a Minicuotas Ribeiro’s campaign. The prices for domestic appliances that mean work for the women at home were at unachievable costs, leaving aside the sales after a particular message: an iron or a hoover are not and never should have been a gift option.Across the Women’s Day campaign, Minicuotas Ribeiro encourages to delight women, defending their role and giving real gifts to them. Ribeiro’s account director at publicis is Paula Katz.
- City Express
Hoteles City Express has announced that Jaguar Growth Partners - a privately-held investment management firm focused on global growth markets - has made an investment for approximately 9.7% of the total Shareholders Equity of the Company to establish a strategic partnership between the two firms.The investment was made through Jaguar's real estate private equity strategy, which focuses on investing opportunistically in real estate related operating platforms and companies in key Latin American markets.Support from long-term investors with real estate optimization expertise such as Jaguar helps advance Hoteles City Express' commitment to its shareholders' to continue being the best investment option for value creation.Jaguar has previously completed investments in several other operating platforms and real estate companies in Latin America with significant success.Headquartered in New York with an office in Sao Paulo, Jaguar is a privately-held investment management firm specializing in real estate private equity in growth markets globally. Hoteles City Express is one of the fastest-growing limited-service hotel chain in Mexico in terms of number of hotels, number of rooms, geographic presence, market share and revenues. With 124 hotels in operation located throughout Mexico, Costa Rica, Colombia and Chile, Hoteles City Express operates five distinct brands: City Express, City Express Plus, City Express Suites, City Express Junior and City Centro to serve different segments of its target market.
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- Delta & Aeromexico
Delta Air Lines and Aeroméxico has closed a multi-year sponsorship with the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico and the Mexican National Team (MNT). The sponsorship designates the two airlines as The Official Airline Partners of the Mexican National Team.The sponsorship promises to deliver premier fan experiences, community engagement and unique online content. With over 140 million loyal MNT fans living in Mexico and the United States, MNT plays an important role in the Hispanic culture and provides a natural platform to celebrate the start of the joint co-operation agreement between Delta and Aeromexico once the JCA becomes effective.Delta and Aeromexico will serve not only as the team’s official airlines, but the global sponsorship will include an array of promotional assets around all games in Mexico, Mexico hosted games in the U.S. as part of the annual MNT U.S. Tour, and at World Cup qualifiers and international exhibitions played in both countries.
- Publicitas International
Publicitas International, one of the world’s leading advertising services companies, announced a corporate rebranding and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the NEWBASE team works with the world’s media, technology, data and market research to drive sales for their clients. NEWBASE has transitioned to an independent, full service company providing strategic input across all advertising channels, combining its legacy in traditional media with technology solutions for reaching audiences.
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