CHANGING PLACES LATAM: Diana Backlund, Jose Maria “Chema” Odriozola, Henry Tajer…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Diana Backlund is the new Director International Sales at CQ Roll Call, part of the Economist group. Backlund leads the new international communications and advertising sales division for this leadership focused media company.





UPS has named Jose Maria "Chema" Odriozola Latin America operations president. In this position, Odriozola will be responsible for all UPS business units and operations in the region.





Henry Tajer will no longer be Global CEO of IPG's Mediabrands after two years. He has been with Mediabrands for over 10 years.Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role.




La Asociación de Marketing Directo e Interactivo de Argentina (the Direct and Interactive Marketing Association Argentina) has chosen new authorities for 2017.





Martin Jones will continue as president until 2018.





Román Hughes, senior manager of corporate marketing retention at Mercado Libre, joins the board of directors.





Álvaro Pacheco has been recently appointed Grey's chief profit officer for Latin America. The Brazilian executive has been part of the Newcomm Group - made up of agencies Grey, Wunderman, Y&R, Ação, VML and Red Fuse- for eight years, serving as CFO until now.




Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.