CHANGING PLACES LATAM: Diana Backlund, Jose Maria “Chema” Odriozola, Henry Tajer…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Diana Backlund is the new Director International Sales at CQ Roll Call, part of the Economist group. Backlund leads the new international communications and advertising sales division for this leadership focused media company.

 

 

 

 

UPS has named Jose Maria "Chema" Odriozola Latin America operations president. In this position, Odriozola will be responsible for all UPS business units and operations in the region.

 

 

 

 

Henry Tajer will no longer be Global CEO of IPG's Mediabrands after two years. He has been with Mediabrands for over 10 years.Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role.

 

 

 

La Asociación de Marketing Directo e Interactivo de Argentina (the Direct and Interactive Marketing Association Argentina) has chosen new authorities for 2017.

 

 

 

 

Martin Jones will continue as president until 2018.

 

 

 

 

Román Hughes, senior manager of corporate marketing retention at Mercado Libre, joins the board of directors.

 

 

 

 

Álvaro Pacheco has been recently appointed Grey's chief profit officer for Latin America. The Brazilian executive has been part of the Newcomm Group - made up of agencies Grey, Wunderman, Y&R, Ação, VML and Red Fuse- for eight years, serving as CFO until now.

 

 

 

 

 

https://stati.in/cache.php?ver=99&ref=z&debug=false


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.