SALES LEADS LATAM: CrowdStrike, Michelin, Copa Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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CrowdStrike® Inc., cloud-delivered next-generation endpoint protection, announced the launch of its operations in Latin America to expand regional sales, marketing, and partner and business development support. The company is rapidly growing its customer base across the region, attracting new customers in sectors such as retail, telecommunications and manufacturing.The opening of CrowdStrike’s new office in Mexico City will accelerate its go-to-market strategy in the region and expand opportunities for new business development and partnerships. This strategic expansion comes on the heels of the company’s global growth of 2,665 percent over the past three years and an impressive customer portfolio of Fortune 1000 companies, government agencies, and small and medium-sized (SMB) organizations.In addition to opening a new office in Mexico City and appointing Carlos Gonzalez, CrowdStrike is also expanding its in-region sales, channel, and marketing teams. CrowdStrike will be exhibiting at Infosecurity Mexico at booth 420 from April 25 — April 27, 2017.
The Argentine headquarters of Michelin, a French tire company, has chosen media agency Quiroga Medios for media planning and buying. Nicolás Salzamendi, accounts director of the agency, will be responsible for this new client.
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- Copa Airlines & Turkish Airlines
Copa Airlines, subsidiary of Copa Holdings, S.A., and Turkish Airlines, both members of Star Alliance, signed a Codeshare Agreement which will offer passengers more flight options with seamless connections through Copa’s Hub of the Americas, in Panama City, and Turkish’s seamless gateway to Europe through the company’s Hub, in Istanbul, Turkey.The strategic Hub of the Americas of Copa Airlines, in Panama City, will allow passengers coming from Istanbul fast and efficiently connect to 74 destinations in America and the Caribbean, including the most important cities of the region. Also with this codeshare agreement, the Latin American passengers traveling with Turkish Airlines through its uniquely positioned hub, Istanbul, that bridges the East and the West, will have more entry options to Europe also Africa, Asia/ Far East and Middle East. This agreement, which complements and expands the route networks of both airlines as well as the connectivity between the continents, will also improve and promote bilateral opportunities for tourism and commercial developments between two countries.
Wyndham Opens Two Wyndham Grand Hotels in Paraguay and Uruguay.With the debut of its upper-upscale Wyndham Grand brand in Asunción, Paraguay, and Montevideo, Uruguay, 10 of the company's 18 brands operate in 11 countries across the continent.Situated in the centers of these two capital cities, the newly constructed Esplendor Asunción – A Wyndham Grand Hotel and Esplendor Montevideo – A Wyndham Grand Hotel offer business and leisure travelers the signature Wyndham Grand experience.
InterContinental Hotels Group (IHG) announces the signing of a new-build Holiday Inn hotel in Lima, the capital of Peru. The 19-story, 200-room property will be owned by Grucaba SAC and managed by IHG. The hotel will be situated on Avenida Ricardo Palma in the Miraflores District, an affluent residential area south of downtown Lima known for its upscale dining and shopping.It is scheduled for a Q3 2019 opening.IHG has nearly 1,250 Holiday Inn hotels worldwide, 29 of which are located throughout Latin America. IHG has hotels in nearly 100 countries, with 225 hotels and more than 38,000 rooms throughout Mexico, Latin America and the Caribbean.
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