SALES LEADS LATAM: Accenture, Royal Enfield, Copa Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Accenture has appointed IPG’s UM as its Global strategic media planning and buying partner, following a formal review. MEC was the incumbent agency.UM will work alongside Accenture's creative shop TBWA Worldwide as well as its other partners to develop cohesive messaging. This will include developing targeted engagement strategies that bring the company’s “New. Applied. Now” insights and industry updates to key audiences.
- Royal Enfield
Chennai based motorcycle manufacturer Royal Enfield announced the opening of its second direct distribution subsidiary outside India. The company started direct operations in Brazil, the fourth biggest two wheeler market in the world.The company also launched its first flagship store in the heart of the Sao Paulo, Brazil. The newly-formed subsidiary - Royal Enfield Brazil - will be selling to dealers, as well as conduct all front-end development and support activities such as marketing and aftersales in the country.The brand also has strong presence in Colombia, another important two-wheeler market in Latin America.The subsidiary and its regional office in Sao Paulo, is will be managed by Claudio Giusti, Country Manager, Royal Enfield Brazil and will be responsible for handling its operation in the market, including sales, marketing, communication, warranty, and aftersales.
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- Copa Airlines
Denver International Airport announced Copa Airlines will start offering direct flights between Denver and Panama in December. Flights will travel between Denver and Panama City four times a week: Monday, Wednesday, Friday and Saturday.From Panama, travelers will be able to connect to many more destinations in Central and Southern America.Flights on Copa Airlines offer several amenities that are becoming harder to find on American carriers, such as free meals and drinks (including wine and liquor) and two free checked bags.
- Anheuser-Busch InBev
Anheuser-Busch InBev is adding another brand to its craft and import focused portfolio by launching Veza Sur Brewing Co. in Miami. The company described Veza Sur as a “Latin-American inspired craft beer brand,” and said it would also open a brewpub in the Wynwood Art District of Miami.Along with Burger, 10 Barrel Brewing co-founder Chris Cox and Bogota Beer Company founder Berny Silberwasser, were credited with helping to develop the brand. Anheuser-Busch owns both 10 Barrel Brewing and Bogota Beer Company.
- Discovery - Costa Rica Theme Park
Discovery Communications, owner of Discovery Channel and Animal Planet, will build a US$400 million theme park in Costa Rica. Local investment firm Sun Latin America will be responsible for developing the 800-hectars (1,977-acre) project in the province of Guanacaste, a beach tourism destination some 225 kilometers (139.81 miles) north of the capital, the government said.The park, which will include hotels, eco-adventure activities, sports areas and restaurants, will generate some 2,000 jobs during its 2018-2020 construction, Costa Rican President Luis Guillermo Solís told a news conference.Discovery Communications and Sun Latin America did not provide details on their agreement.
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