April 24, 2017

CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.

Argentina’s Clarin Launches Metered Paywall

Latin America’s largest newspaper and news site launches a paywall as a new way to monetize its quality journalism. It’s a sign of the times as more Latin American news publisher will launch paywalls in the coming year.