Only These Five Athletes Made it to the Time Magazine 100 List

What: Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.
Why it matters: Sports influencers represent a huge marketing strategy for brands. Signing  up with one that has been recognized as one of the world's most influential will definitely give your brand a boost.

Every year Time magazine publishes its list of the 100 Most Influential People of the year. It includes politicians, artists, cooks, activists, scientists, and athletes, among others.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Award!

On this edition, only five athletes made it into the list: Tom Brady, football player for the New England Patriots, Colin Kaepernick, football player for the San Francisco 49ers (until last season), LeBron James, basketball player for the Cleveland Cavaliers, Simone Biles, gymnast representing the U.S. national team, and Neymar, soccer player for the Spanish club FC Barcelona and the Brazil national team.

Each of these athletes has set records in their sports. Neymar is the only soccer player who made it to the list. In addition, the Brazilian soccer star is the only athlete on the list who wasn't born in the U.S.

Subscribe to Portada daily Sports Marketing Updates!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.