Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.
70.7% of all US Hispanic web users regularly visit sites with sports-linked content.
| Source: comScore MMX, Multi-Platform, United States, Hispanic All, Sports, February 2017, Desktop 2+ and Mobile 18+ | Total Unique Visitors/Viewers (000) | |
|---|---|---|
| Total Digital Population | ||
| Total Internet: Hispanic All | 35,046 | |
| Sports | 24,775 | |
| 1 | ESPN | 9,554 |
| 2 | Fox Sports-SI Group-Perform Media | 7,566 |
| 3 | Yahoo Sports-NBC Sports Network | 6,916 |
| 4 | SB Nation | 6,302 |
| 5 | CBS Sports | 6,287 |
| 6 | Bleacher Report – Turner Sports Network | 6,001 |
| 7 | USA TODAY Sports Media Group | 5,769 |
| 8 | NFL Internet Group | 4,243 |
| 9 | Minute Media | 2,588 |
| 10 | MLB | 2,355 |
The ranking is clearly led by ESPN‘s sports news and content site. Out of the total number of users who visit sports content sites, 38.6% of them chose to visit this site regularly. In fact, the first 7 spots in the ranking are occupied by sites focused on sports news, not teams or leagues.
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The first sports league to be ranked in this Top 10 list is the NFL, with 4.2 million Hispanic followers. We know that the National Football League is among the most relevant sports leagues in the United States. However, among the Hispanic population, American football is not the most followed sport.
In the number 10 spot is Major League Baseball (MLB), the second league site in our ranking, with 2.3 million unique visits.
Hispanic netizens undoubtedly prefer to stay well-informed about sports news in general, as opposed to visiting specific sports and league sites for updates.
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