RANKING: Top 10 Sports Sites Most Visited by US Hispanics

Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.

70.7% of all US Hispanic web users regularly visit sites with sports-linked content.

Source: comScore MMX, Multi-Platform, United States, Hispanic All, Sports, February 2017, Desktop 2+ and Mobile 18+ Total Unique Visitors/Viewers (000)
Total Digital Population
   Total Internet: Hispanic All 35,046
   Sports 24,775
1    ESPN 9,554
2    Fox Sports-SI Group-Perform Media 7,566
3    Yahoo Sports-NBC Sports Network 6,916
4    SB Nation 6,302
5    CBS Sports 6,287
6    Bleacher Report - Turner Sports Network 6,001
7    USA TODAY Sports Media Group 5,769
8    NFL Internet Group 4,243
9    Minute Media 2,588
10    MLB 2,355

The ranking is clearly led by ESPN's sports news and content site. Out of the total number of users who visit sports content sites, 38.6% of them chose to visit this site regularly. In fact, the first 7 spots in the ranking are occupied by sites focused on sports news, not teams or leagues.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Award!

The first sports league to be ranked in this Top 10 list is the NFL, with 4.2 million Hispanic followers. We know that the National Football League is among the most relevant sports leagues in the United States. However, among the Hispanic population, American football is not the most followed sport.

In the number 10 spot is Major League Baseball (MLB), the second league site in our ranking, with 2.3 million unique visits.

Hispanic netizens undoubtedly prefer to stay well-informed about sports news in general, as opposed to visiting specific sports and league sites for updates.


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.