Facebook Bets on Augmented, Virtual Reality

What: Facebook announced it is entering the world of augmented reality during the F8, its annual Developers Conference, taking place April 18-19.
Why it matters: Mark Zuckerberg each year presents new technologies the social media giant will be adding to its platform. This year Augmented Reality and Virtual Reality were discussed. Both technologies open up enormous opportunities for marketers and the advertising industry.

Facebook has once again surprised the marketing and tech community. The company’s big bet this year is on augmented reality and virtual reality, according to Zuckerberg’s comments at the F8, Facebook’s annual global developers conference.

The augmented reality plan is to enable an add-on in the app for using the phone’s camera, so users can share fun moments using special effects such as 3D and object recognition.

"Precise location, 3D effects, and object recognition are the three technological bases for augmented reality," Zuckerberg said.

According to Zuckerberg, the potential for 3D elements within the FB virtual platform are tremendous for brands. Imagine, for example, that a candy company decides to invest a couple of million dollars in a campaign. Through this new platform, you could take a photo of your bedroom or living room and then fill that virtual space with millions of sweets. The visual impact created through this technology will be beyond anything we imagine.

Precise location, 3D effects, and object recognition are the three technological bases for augmented reality

It would also have a relevant impact on object recognition and information. For example, if you have a bottle of wine on the table, you could ask for information about it, from brand details to where to get it. This technology will change the way e-commerce is done.

The new technology is in its beta phase. The company will be releasing the changes little by little, it said. But it is estimated that users will be adding virtual reality to their daily lives by the end of this year.

If you have a bottle of wine on the table, you can ask for information about it, from brand details to where to get it.

Finally, Facebook provided a glimpse of Facebook Spaces, the virtual reality app through which users can hang out with each other without leaving home. Here again, we see significant potential in terms of marketing and a revolution for the world of advertising.


Pedro Labarta @labarta

Who is Pedro Labarta ? - is a digital Interactive Strategist, thatt start working back in 1995 on the Internet media. He has been responsable to open several international companies in Latin America like AOL, Vizury and Brand Networks. Also Labarta it´s the founder of the Amipci and IAB Mexico. Mr. Labarta is highly motivated, entrepreneurial person to lead interactive media and take capabilities in this arena to the next level. Understands the convergence between the Internet, TV, streaming media, print and transactional business to position as interactive strategy leader that build business.
¿Quién es Pedro Labarta? - es un estratega interactivo digital, que comienzo a trabajar en 1995 en los medios de Internet. Ha sido responsable de abrir varias empresas internacionales en Latino America como AOL, Vizury y Brand Networks. También Labarta es el fundador del Amipci y el IAB México. Labarta es una persona altamente motivada y emprendedora. Comprende la convergencia entre Internet, televisión, streaming media, y medios clasicos. Todo esto para posicionarse como un lider en el ramo de la industria de Internet.

MORE FROM PORTADA

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more...


INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.


Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.