NEW REPORT: Content Marketing Initiatives Targeting Hispanic and Multicultural Audiences

Portada's research team just published the "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors.

This report provides a description of 20 content marketing initiatives that mainly target Hispanic and multicultural audiences. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed.
Content marketing efforts of the following companies are described:
- Avocados from Mexico
- Barilla
- Best Western
- Ford
- General Mills
- Hershey's
- Kellogg
- Kimberly Clark
- Kraft
- Makita
- Miller Coors
- Nestle
- Procter & Gamble
- State Farm
- Sprint
- Unilever
- Verizon
- Vilore
- Wonderful Pistachios

Buy the report here 

Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.