NEW REPORT: Content Marketing Initiatives Targeting Hispanic and Multicultural Audiences

Portada's research team just published the "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors.

This report provides a description of 20 content marketing initiatives that mainly target Hispanic and multicultural audiences. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed.
Content marketing efforts of the following companies are described:
- Avocados from Mexico
- Barilla
- Best Western
- Ford
- General Mills
- Hershey's
- Kellogg
- Kimberly Clark
- Kraft
- Makita
- Miller Coors
- Nestle
- Procter & Gamble
- State Farm
- Sprint
- Unilever
- Verizon
- Vilore
- Wonderful Pistachios

Buy the report here 

Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.