NEW REPORT: Content Marketing Initiatives Targeting Hispanic and Multicultural Audiences

Portada's research team just published the "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors.

This report provides a description of 20 content marketing initiatives that mainly target Hispanic and multicultural audiences. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed.
Content marketing efforts of the following companies are described:
- Avocados from Mexico
- Barilla
- Best Western
- Ford
- General Mills
- Hershey's
- Kellogg
- Kimberly Clark
- Kraft
- Makita
- Miller Coors
- Nestle
- Procter & Gamble
- State Farm
- Sprint
- Unilever
- Verizon
- Vilore
- Wonderful Pistachios

Buy the report here 

Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!


Editorial Staff

Portada Staff

MORE FROM PORTADA


ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Media is broadening its direct marketing practice with a new stand-alone entity called Horizon Next.The Unit, led by direct marketing leader Gene Turner, will provide brand strategy, consumer and channel insights, strategic planning and buying, data strategy and analytics solutions.