Toyota Signs on as Sponsor of Copa Libertadores

What: Conmebol reaches an agreement with Toyota Motor Corporation.
Why it Matters: With this deal, the South American Soccer Confederation (CONMEBOL) ̶ the continental governing body of South American soccer associations and one of FIFA's six continental confederations ̶ adds its third sponsor to the roster of the 2017 edition of the Copa Libertadores Bridgestone. Toyota, one of the world’s largest automakers, is growing both its auto business and developing in other fields. Toyota has sponsored the Copa Libertadores since 1998.

The Conmebol Libertadores Bridgestone will count on the support of Toyota Motor Corporation for another year, after the automaker ̶ which has supported the competition since 1998 ̶ extended its sponsorship to the 2017 edition.

This is the third sponsorship contract signed by Copa Libertadores in the last month and a half, following deals signed with Amstel, through 2020, and Gatorade, covering this season.

"We are delighted to deepen and strengthen our relationship with Toyota as the official sponsor of the Conmebol Libertadores Bridgestone. This great brand has maintained a solid commitment to the development of South American soccer for many years. This alliance will be very beneficial, not only for both sides, but also for soccer fans," said Marcos Senna, Marketing Director, Conmebol.

Copa Libertadores changed its format this season, starting play in January, and is now in the middle of group stage play with 32 teams in the running, after kicking off with 47 clubs representing up to 10 South American soccer federations.

Play will conclude in November with the Cup final, which will crown the new South American champion.

Photo: Copa Libertadores Bridgestone Conmebol


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.