BRAND MARKETING RESEARCH: Amazon, Netflix, YouTube Best-Perceived Brands

Check out our new roundup for brand marketers, where you'll find the most relevant new insights and research published over the last week.  If you're trying to keep up, consider this your one-stop shop.

The wireless prepaid market is becoming more competitive as the market's biggest players continue to compete for the best deal: AT&T's Cricket prepaid wireless brand cut the price of its existing unlimited plan from $70 to $60 a month, T-Mobile's MetroPCS prepaid mobile brand has expanded its monthly 8 GB plan to include unlimited data, and Sprint Corp. is offering four lines of compressed unlimited data for $100 a month to users who switch carriers.

OMD EMEA and Tubular Labs's report, ‘New Video Code of Conduct in Luxury Marketing,' discovered interesting insight on the way that audiences interact with luxury brands, finding that 'real’ content (behind the catwalk at a fashion show) rather than premium content or ads, is driving 74% of all luxury video engagements.

YouGov's just-released ranking of America's best-perceived brands conducted 1.2 million interviews with consumers, asking them what they think of some 1,500 brands. Amazon, Netflix, YouTube, Google and Lowe's rounded out the top five.

According to Reuters, more than 5 million businesses are advertising on Facebook each month.

The IBM Institute for Business Value found that 70 percent of consumers said their branded digital interactions were disappointing.

Digiday’s CUSTOM studio and Forbes interviewed almost 300 brand, agency and publishing professionals about how they access and implement data as a part of their content strategies, and found that while 52% of brands found conversions useful, only 13% of publishers said the same.

Yonkers Honda looked at Google searches and created a graphic illustrating auto trends: The Alfa Romeo brand is on the rise, and in 2016, Smart Car was the most searched for a brand across a number of states. Smart Car leads the way for the search interest in the U.S. in 2016, as the most searched car brand in 13 different states.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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