INTERVIEW- ChivasTV Seeks to Revolutionize Sports Marketing
04/10/2017
Portada talked with Amaury Vergara Zatarain, director of the Chivas de Guadalajara soccer club, about how ChivasTV is here to change the business of televised soccer.
April 10, 2017
Study: For NCAA Tournament Advertisers, Less Was More
04/10/2017
Data company 4C Insights has released a study analyzing data from various TV and social media networks over the course of the NCAA Division I basketball tournament, revealing that less was more when it came to ad spend.
SALES LEADS LATAM: Sprint, Kia Motors Argentina, Samsung…
04/10/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Mic Raises US$21 Million, Intends to Expand Video Content
04/10/2017
Online publisher Mic raised US$21 million in Series C funding, with the main goal of expanding its video output.
CHANGING PLACES LATAM: Martín Pietragalla, Luis “Papo” Marquez, Gabriela Navarro…
04/10/2017
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
CHANGING PLACES: Jacqueline Hernandez, Pedro De Cordoba, Rivera Vázquez, Chris Kuist…
04/10/2017
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS: Bel Group, E*Trade, 7-Eleven, Party City…
04/10/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Alberto Lorente, VP Multicultural, Sprint: ‘We Are Planning A 360 Campaign for Plan Conectados’
04/10/2017
Sprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay