Johnson & Johnson Extends Multiyear Partnership With the MLS and US Soccer

What: Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer.
Why It Matters: The sponsorship was first activated in 2015 and this is the second time the consumer brand renews its sponsorship.

Johnson & Johnson Consumer Inc. announced a multi-year renewal of its soccer marketing partnerships with the MLS and US Soccer, the official governing body of the sport of soccer in the United States. J&J will be both leagues' official healthcare sponsor.

Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure. Johnson & Johnson will also continue to create on-site activations during relevant MLS events, such as the All-Star Game, which is presented by Target and the MLS Cup.

Nominate your candidates! Call for Entries: 2018 Golazo Soccer World Cup Campaign Award!

For the US Soccer partnership, the healthcare company will sponsor both male and female senior and youth national teams.

Johnson & Johnson will use its partnership to expose many of its different brands on the field. It will also integrate it into its marketing strategies, including the Johnson & Johnson Donate a Photo app, through which people can connect with causes that they care about and other key platforms and partners.


Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?