Azteca Sells Rights of 4 Mexican Soccer Clubs in the U.S. to Univision

Azteca America has sold the U.S. television  broadcast rights of the Mexican soccer clubs Atlas, Monarcas, Morelia, Tijuana and Veracruz to Univision Deportes, Manuel Abud, CEO of Azteca America told Portada during the Azteca America upfront presentation in New York City last night.

Now Univision Deportes owns almost all rights of first division Mexican soccer clubs (LigaMX) in the U.S. (Telemundo Deportes owns the rights for Pachuca). As Univision Deportes owns the rights of most LigaMX clubs in the U.S., they may be better suited to market these four additional clubs than other broadcast networks.

In Mexico, Television Azteca outright owns the following 7 soccer clubs (and also owns the right for these clubs in the Mexican TV market).  Atlas, Morelia, Puebla, Santos Laguna, Veracruz and Tijuana.

Azteca's Sports Programming

The following were the highlights of Azteca's sports programming as explained by CEO Manuel Abud at the upfront presentation in New York City: “Knockout”: “Knockout” is a hard-hitting, U.S.-produced reality series that personalizes the journeys of boxers as students of the sport, while exploring boxing as a 24/7 culture for these dedicated warriors. The show grants viewers complete access into the boxers’ personal and professional lives inside and outside the ring showing them not just as fighters, but as parents, co-workers, friends, and mentors.

-“Combate Americas Azteca”: Combate Americas, the premier Hispanic Mixed Martial Arts (MMA) sports franchise, brings live, world-champion MMA events to the U.S. exclusively on Azteca America this year. In addition to monthly 90-minute live specials, the Combate Americas Azteca series includes a weekly hour-long show, starring Alberto Del Río, Andrés Bermúdez, Carlos Aguilar, and Ivette Hernández, about the league’s most exciting fights and prolific young fighters.

-“Pasion Deportiva,” the popular Sunday sports magazine show, returns with hosts Rafael Ayala, Paco González, Pamela, and Ivette Hernández.

-“DeportTV,” hosted by Rafael Ayala and Óscar Francisco Cano, brings viewers weekly sports recaps to end the week.

-Marco Antonio Morales, Eduardo Lamazón, Julio César Chávez, Rodolfo Vargas, and Carlos Aguilar return to host “Box Azteca,” Azteca’s two-hour-long, weekly, action-packed boxing fights.

Azteca’s longtime program for futbol fanatics, “Los Protagonistas,” covers all the latest sports news – including soccer – from around the world, with hosts Rafael Ayala, Ivette Hernández, and Omar Zerón.

-“Lucha Azteca” brings the passion, color, and drama of Mexican wrestling to the Azteca screen every week in a news update format filled with video coverage of the latest matches.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).