Azteca Sells Rights of 4 Mexican Soccer Clubs in the U.S. to Univision

Azteca America has sold the U.S. television  broadcast rights of the Mexican soccer clubs Atlas, Monarcas, Morelia, Tijuana and Veracruz to Univision Deportes, Manuel Abud, CEO of Azteca America told Portada during the Azteca America upfront presentation in New York City last night.

Now Univision Deportes owns almost all rights of first division Mexican soccer clubs (LigaMX) in the U.S. (Telemundo Deportes owns the rights for Pachuca). As Univision Deportes owns the rights of most LigaMX clubs in the U.S., they may be better suited to market these four additional clubs than other broadcast networks.

In Mexico, Television Azteca outright owns the following 7 soccer clubs (and also owns the right for these clubs in the Mexican TV market).  Atlas, Morelia, Puebla, Santos Laguna, Veracruz and Tijuana.

Azteca's Sports Programming

The following were the highlights of Azteca's sports programming as explained by CEO Manuel Abud at the upfront presentation in New York City: “Knockout”: “Knockout” is a hard-hitting, U.S.-produced reality series that personalizes the journeys of boxers as students of the sport, while exploring boxing as a 24/7 culture for these dedicated warriors. The show grants viewers complete access into the boxers’ personal and professional lives inside and outside the ring showing them not just as fighters, but as parents, co-workers, friends, and mentors.

-“Combate Americas Azteca”: Combate Americas, the premier Hispanic Mixed Martial Arts (MMA) sports franchise, brings live, world-champion MMA events to the U.S. exclusively on Azteca America this year. In addition to monthly 90-minute live specials, the Combate Americas Azteca series includes a weekly hour-long show, starring Alberto Del Río, Andrés Bermúdez, Carlos Aguilar, and Ivette Hernández, about the league’s most exciting fights and prolific young fighters.

-“Pasion Deportiva,” the popular Sunday sports magazine show, returns with hosts Rafael Ayala, Paco González, Pamela, and Ivette Hernández.

-“DeportTV,” hosted by Rafael Ayala and Óscar Francisco Cano, brings viewers weekly sports recaps to end the week.

-Marco Antonio Morales, Eduardo Lamazón, Julio César Chávez, Rodolfo Vargas, and Carlos Aguilar return to host “Box Azteca,” Azteca’s two-hour-long, weekly, action-packed boxing fights.

Azteca’s longtime program for futbol fanatics, “Los Protagonistas,” covers all the latest sports news – including soccer – from around the world, with hosts Rafael Ayala, Ivette Hernández, and Omar Zerón.

-“Lucha Azteca” brings the passion, color, and drama of Mexican wrestling to the Azteca screen every week in a news update format filled with video coverage of the latest matches.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.