Portada is recognizing the important role of soccer marketing in the U.S. and Latin America by introducing the Golazo International Soccer Award. The Nine shortlisted nominees for the Golazo International Soccer Award pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami! Who will come out on top? Nominate your candidates!
Golazo International Soccer Award
Agencies, including PR agencies, brand marketers and media properties are invited to nominate campaigns, concepts and ideas that substantially engage consumers in the U.S. or Latin America through soccer content.
Please specify (max 150 words)
Brand that is marketed and Name of your organization
Targeted Consumer (U.S. and/or Latin America)
Category of product you are promoting
Insights motivating the Campaign
Targeted Consumer Profile
Description of Campaign
Media used (including non-traditional)
(Expected) Results
NOMINATE here!
Sports Marketing content will be very important at PortadaLat on June 7-8 in Miami.
Programming will include:
THE GOLAZO INTERNATIONAL SOCCER CAMPAIGN PITCH:
JURY:
Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
(Shortlisted candidates will be voted on by Portada’s audience in May.)
DESCRIPTION: Nine shortlisted nominees for the Golazo International Soccer Award pitch battle it out in front of a jury! Who will come out on top?
HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
Felix Palau, VP of Tecate at Heineken
John Alvarado, VP Brand Marketing at Crown Imports
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
DESCRIPTION:
Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.
HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative.
Check out the rest of the agenda here!
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