SALES LEADS LATAM: Coca-Cola, Ades, Red Bull…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Coca-Cola has completed the purchase of AdeS, a soy-based beverage company based in Argentina, from Unilever for US$575m, expanding Coke’s portfolio of functional drinks in the region.Founded in 1988 in Argentina, AdeS is the top soy-based beverage brand in Latin America. As the first major brand launched in the category, AdeS pioneered the development of the second-largest global market for soy-based beverages. The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia.In recent years, Coca-Cola has boosted its presence in Latin America's juice/dairy/plant-based category cluster through the acquisition of brands such as Jugos del Valle (multiple Latin America markets), Santa Clara (Mexico), Tonicorp (Ecuador), Estrella Azul (Panamá), and Verde Campo (Brazil), among others.
- Red Bull
Ariadna has been appointed Red Bull’s media agency for Colombia and Peru. Ariadna's strategies will be focused on representing best the brand for clients and creating marketing strategies that support its business. Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world.
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Online accommodation reservations brand Hotels.com announces a joint venture with DDB Latina Group to manage its digital and social media business in Latin America.While DM9DDB Brasil and DDB Mexico are the main offices responsible for developing offline and online campaigns as well as the most important markets for the brand, the offices of Argentina and Colombia will also participate in the development of projects.The agency partner selection process began in November 2016, in which Hotels.com evaluated 96 agencies in order to select the top five candidates, who would eventually compete for the regional account.
Emirates is launching three A380 destinations, bringing its flagship three-class double-decker aircraft from Dubai to Tokyo- Narita, Casablanca and Sao Paulo.With this triple deployment, Emirates will be the first airline to operate scheduled A380 services in Latin America as well as to North Africa.In addition, the Emirates A380 service to Sao Paulo marks the airline’s tenth year of operations in Brazil, which began with daily flights between Dubai and Sao Paulo in October 2007.On all three routes, the A380 replaces an existing Boeing 777 service.
NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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