ONLINE VIDEO ROUND UP: Comcast May Launch Streaming Service, Twitter to Sell Ads on Periscope and More

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

According to this year's Deloitte Digital Democracy Survey, 83 percent of U.S. consumers will skip an online video ad if they can, and 67 percent say the majority of the mobile ads they see aren’t relevant to them. For generation Z, that number is 72 percent. Generation Z values recommendations from someone in their social media circle more influential than TV ads.

Chinese TV maker TCL Corporation has launched Ffalcon, a internet TV brand, for younger consumers that will make use of Tencent Holdings and Alibaba Group Holding's content.

Plazamedia has launched suite of services from Comcast Technology Solutions as part of its plans to expand its digital media portfolio. The collaboration will enable management of premium video content.

Comcast may be planning to launch a national video-streaming service, according to reports released last Friday.

In an ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Czar.

AMC Networks will launch a commercial-free online video streaming service aimed at millennial TV subscribers, sources claimed last week.

Kantar Millward Brown’s annual AdReaction study claims that social media has higher ‘reach’ than online videos among Generation Z, but that online video advertising has a better ‘brand impact’.

Dudu, Walmart's transactional online video service, has released iOS and Android apps that allow users scan a disc’s barcode with their mobile device, authenticating it for conversion to cloud-based copy. Dudu will charge $2 to convert a DVD into a standard-def copy, or a Blu-ray into a 1080p HDX copy. DVD owners can upgrade to HDX for $5 a unit.

Hispanicize Media Group announced today that LatinaMoms.com and Popful.com will join the HMG portfolio of properties and that it has entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG's acquisition strategy to expand its digital reach.

Twitter announced that it will allow brands to buy commercials on its video streams for Periscope.

According to the Advertising Expenditure Forecast by Zenith, for the first time, internet advertising revenues globally will surpass television this year, reaching $205 billion versus television’s $192 billion. Television’s share of ad spend is down from 35.5 percent last year.

LATAM MARKET

Fandango, the digital network for moviegoers, is significantly expanding its presence in Latin America, one of the world’s fastest-growing theatrical film markets. The company announced it is rolling out a new global brand strategy that includes the release of innovative new ticketing destinations at its subsidiaries Ingresso.com in Brazil, acquired  in 2015, and Fandango Latin Americaformerly Cinepapaya, acquired in December last yearin seven key countries in Spanish-speaking Latin America.

According to a report from Zenith, Latin America saw ad spend down 0.5 percent last year, but is expected to make a recovery to 2 percent annually for the next two years.

According to a new release from Movistar Chile, in January 52% of the country’s mobile traffic was used to stream series, films and online video.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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