SALES LEADS LATAM: Cooper, Peugeot/Citroën, Ascenty…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Cooper Tire de Mexico, a wholly-owned subsidiary of Cooper Tire & Rubber Company, has relocated its offices from El Salto, Mexico, to a new location in Guadalajara within the Los Arrayanes industrial park. The new 22,000-square-foot office spans two floors and houses the sales, marketing, customer service, logistics, and finance teams that serve Cooper’s customers throughout Latin America.Cooper Tire & Rubber Company is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world.
PSA Group, the owner of Peugeot and Citroën, has launched a global media review.to consolidate its media business into a single group for a more consistent marketing approach.Havas and OMD are the current incumbents for media planning and buying. Both agencies handle about ten markets each. Havas is in charge of France, Spain, Latin America and other markets. OMD oversees the UK, Germany and Italy.
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Data center provider Ascenty has secured US$190 million in financing to help fund the building of five new data centers in Latin America—and to refinance existing debt.CEO Chris Torto said in a statement that he sees securing the five-year syndicated loan from ING, Itaú BBA, and two international banking institutions as a vote of confidence.Ascenty also reported on its website that the first unit in its 43,000-square foot site in Brazil’s capital city of São Paulo was successfully commissioned and has been operational since March 1. Called São Paulo 1, it is the company’s fifth Brazilian operation. The other four Brazilian data centers reside in Campinas, Jundiaí, Hortolândia and metropolitan Fortaleza.While Ascenty started out as a data center provider in Brazil, it is also building a new data center in Santiago, Chile, and is looking at other markets in Latin America like Mexico and Colombia.
Accenture has been selected by Kimberly-Clark Latin America Operations (LAO) to help the consumer goods company increase profitable growth through effective trade promotion management.Accenture will develop a trade promotion management (TPM) template based on Accenture’s Trade Promotion Management platform to help improve trade spend effectiveness for the business in Latin American markets. Accenture will help Kimberly-Clark LAO deploy the new TPM template across Latin America to standardize its sales planning and execution in the region.As part of the program, Accenture is also providing Kimberly-Clark LAO with statistical modelling services designed to improve the accuracy of its forecasting and prediction of promotional activities. This will help enable Kimberly-Clark to accurately measure its impact on promotions and obtain a precise picture of the return on investment of their promoted products across its distribution network.This new project builds on the work that Accenture has carried out with Kimberly-Clark in China, where Accenture implemented the Accenture TPM platform to help successfully expand Kimberly-Clark footprint in that region.
- Carlson Rezidor
Carlson Rezidor Hotel Group said it opened the most hotels since the Great Recession but experienced a marginal decline in revenue last year. The group, which is known for its Country Inns & Suites and Radisson brands, said it opened 77 hotels worldwide, the most since 2009, and signed 122 new properties last year. Currently, its portfolio includes 1,143 hotels and more than 180,000 rooms. However, revenue was US$7.2 billion in 2016, down from us$7.3 billion in 2015.In North and South America, Carlson had a record-breaking year for both signings and openings. There were 65 new properties added to the pipeline and 41 openings, a 28 percent increase over the year before. In Latin America, Radisson Blu opened three hotels.
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