SALES LEADS LATAM: Enterprise Rent-A-Car, American Airlines, Havas Group…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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- Enterprise Rent-A-Car
Enterprise Rent-A-Car announced the company has expanded the Enterprise Plus loyalty program into the Caribbean and Latin American markets.Members of the Enterprise Plus loyalty program can now earn rewards and free rental days at locations in Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago and Uruguay.Earlier this year, the Enterprise Plus loyalty program was also introduced in Argentina, Paraguay and Curacao. The Enterprise, National and Alamo brands now operate in more than 85 countries, including 30 in Latin America.
- American Airlines
American Airlines Inc. plans to invest US$100 million in an aircraft maintenance center in Sao Paulo, touting it as a sign of confidence in Latin America’s largest economy despite Brazil’s recession and latest political turmoil.The US airline would set up its first maintenance center in South America at Sao Paulo’s Guarulhos airport, and would eventually offer services to other airlines.American Airlines spokesman Josh Freed said the No. 1 US airline by passenger traffic has plans to invest in Brazil but that he could not immediately confirm the amount.Four airports will be auctioned to private concessionaires on March 16 and the state company that manages Brazil’s airports will not take part for the first time.
Havas will merge global media and creative operationsin an effort to “accelerate integration” and create a “seamless” experience for clients, mandmglobal has reported.Both creative and media operations will become business units under a single regional P&L, with the new organisation to be overseen by former Havas Media Group chief Dominique Delport, who becomes global managing director and chief client officer.
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Wal-Mart plans to invest US$320 million in the Brazilian market over the next three years despite a drop in sales.Wal-Mart’s sales in Brazil dropped by 4.1 percent. Compared to increases by 8.9 percent across Mexico and Central America.The money will go towards re-branding its local branches with a stronger link to the American name.The company’s Brazilian director promises cheaper prices, a wider assortment of products, and more fresh produce. Wal-Mart arrived in Brazil in the mid-90s.
- RGC Coffee
RGC Coffee Inc. (RGC), a worldwide supplier of green coffee http://www.rgccoffee.com/origins.html, has announced its new subsidiary, RGC Americas. Based in Bogota, Colombia, RGC Americas will oversee quality, market intelligence and sustainability programs. Colombian based industry experts Steven Diaz and Angela Pelaez have been hired respectively as General Manager and Sustainability Manager.RGC is an industry leader in quality and sustainability, partnering with large, medium and small coffee roasters. Opening the new subsidiary will allow RGC to meet future demands of coffee roasters who have mandated greater accountability and focus on quality.
- Martin Audio
Martin Audio, a ccompany that delivers high quality professional loudspeaker systems for Live Sound and Installed applications, has appointed Pro Active Latin America as the company’s sales representative for Latin America and the Caribbean.Based in Mexico City and guided by Owner/Director Berenice Gutierrez, Pro Active LATAM has already built a portfolio that includes Allen & Heath, Ashly Audio and UDG in addition to Martin Audio.
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