The Most Watched Live Sports Events from March 4-5

What: Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!

Which sport drew the biggest audience?

NASCAR’s race day in Atlanta. Broadcasted by Fox Sports 1, this sport event came in first on our list with 848,000 viewers.

What broadcaster drew the biggest audience?

Thanks to college basketball (both male and female) ESPN (including ESPNU and ESPN2) was once again the most watched broadcaster over the weekend. In addition to showing all college regular season games, the network also added a MLS game  -- Orlando City versus New York City FC -- to its broadcasting (which earned 15th place in the ranking of the weekend's most watched events).

Of the 11.9 million who watched the Top 25 live sports events last weekend, 4.6 million watched ESPN.

Fox Sports drew the second-largest audience, through a broadcast combination of NASCAR races, a UFC fight and one MLS match. Over the weekend, the network had 3.3 million viewers.

Soccer made it into the top ten thanks to the Liga MX match between Cruz Azul and Jaguares. Broadcasted through Univision Deporte, the sports event attracted 442,000 viewers.

Subscribe to Portada Sports Marketing Updates!

# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000)
1 NASCAR RACEDAY L ATLANTA FOX SPORTS 1 12:30 p.m. 2:00 p.m. 848 189
2 COLLEGE BKBL REG SSN L FLORIDA/VANDERBILT ESPN 2:07 p.m. 4:13 p.m. 739 283
3 NASCAR RACEDAY: XFINITY L ATLANTA FOX SPORTS 1 1:30 p.m. 2:06 p.m. 730 120
4 COLLEGE BKBL REG SSN L BAYLOR/TEXAS ESPN 4:13 p.m. 6:04 p.m. 725 339
5 COLLEGE GAMEDAY-BKBL L REGUALR SEASON ESPN 11:00 a.m. 12:00 p.m. 662 307
6 NASCAR M.E. CUP FIN PRA L ATLANTA FOX SPORTS 1 12:06 p.m. 1:30 p.m. 624 132
7 PREMIER LEAGUE L ARSENAL/LIVERPOOL NBC SPORTS NETWORK 12:27 p.m. 2:32 p.m. 614 348
8 COLL BASK POST-SEASON L CAMPBELL/WINTHROP ESPN 1:00 p.m. 3:04 p.m. 465 238
9 UFC PPV PREFIGHT L 209:WOODLEY/THOMPSON 2 FOX SPORTS 1 7:00 p.m. 8:00 p.m. 453 211
10 LIGA MX L CRUZ AZUL / JAGUARES UNIVISION DEPORTES 6:03 p.m. 8:00 p.m. 442 260
11 WMNS COLL BKBL POST SSN L UCF/UCONN ESPN2 5:00 p.m. 6:46 p.m. 442 91
12 PREMIER LEAGUE L HULL/LEICESTER NBC SPORTS NETWORK 9:57 a.m. 11:58 a.m. 438 231
13 COLL BASK POST-SEASON L NORTH FLORIDA/FLORIDA GULF COAST ESPN 3:04 p.m. 5:00 p.m. 420 206
14 PREMIER LEAGUE L MANCHESTER CITY/SUNDERLAND NBC SPORTS NETWORK 10:57 a.m. 12:59 p.m. 412 179
15 MLS REGULAR SEASON L ORLANDO CITY SC/NEW YORK CITY FC ESPN 5:00 p.m. 7:32 p.m. 411 210
16 COLL BKBL SCOREBOARD L PORTLAND/ST. MARYS ESPN2 6:46 p.m. 7:00 p.m. 409 92
17 WMNS COLL BKBL POST SSN L PURDUE/MARYLAND ESPN2 7:00 p.m. 9:00 p.m. 383 77
18 MAJOR LEAGUE SOCCER L ATLANTA UNITED/NEW YORK RED BULLS FOX SPORTS 1 7:30 p.m. 10:00 p.m. 375 212
19 WMNS COLL BKBL POST SSN L MISSISSIPPI ST/SOUTH CAROLINA ESPN2 3:00 p.m. 5:00 p.m. 363 71
20 PREMIER LEAGUE L EVERTON/TOTTENHAM NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 363 173
21 LALIGA SANTANDER MRQ-L BARCELONA VS. CELTA BEIN SPORT ESPANOL 2:35 p.m. 4:48 p.m. 351 181
22 WMNS COLL BKBL POST SSN L STANFORD/OREGON ST ESPN2 9:00 p.m. 11:00 p.m. 335 64
23 PREMIER LEAGUE L BOURNEMOUTH/MANCHESTER UNITED NBC SPORTS NETWORK 7:24 a.m. 9:31 a.m. 329 180
24 NASCAR XFINITY QUALIFY L ATLANTA FOX SPORTS 1 9:00 a.m. 10:45 a.m. 287 65
25 WMNS COLL BKBL POST SSN L DUKE/NOTRE DAME ESPN2 1:00 p.m. 2:47 p.m. 277 65

Source: SportsTVRatings.com ("All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen")


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).