SALES LEADS LATAM: Cerveza Indio, Grupo Credicorp, Hyatt…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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- Cerveza Indio
Cerveza Indio, the beer brand of Cuauhtémoc Moctezuma Heineken, has released its’ latest campaign México Unido, which tries to shows that the differences between the Mexican states are what best shape the country. Mexico ranks third among Latin American nations in terms of beer consumption. The new #MexicoUnido campaign is introduced with a piece that shows the great diversity of Mexico through the differences in language that in the end, serve to transmit the same message of unity. The campaign was an effort of Made Mexico and the video can be seen on traditional and digital platforms.
- Grupo Credicorp
OMD Perú, part of Omnicom Media Group, has recently added Credicorp Group to its client portfolio following a review, according to Adlatina. Credicorp Group brands include BCP, Pacífico, Mi Banco and Prima AFP, which all represent a very important media investment in the Peruvian market.
- Hyatt Regency
Hyatt Hotels Corporation announced the official opening of Hyatt Regency Andares Guadalajara, the fourth Hyatt Regency hotel in Mexico. With this hotel, the Hyatt Regency brand is marking its return to the city of Guadalajara as part of the mixed use Andares development, a successful luxury commercial complex.Hyatt Regency Andares Guadalajara has been designed to connect today’s travelers to who and what matters most. The hotel is located in Zapopan in the exclusive Andares shopping area, and provides direct access to recognized local and international attractions and endless entertainment options, including UNESCO world heritage site Hospicio Cabañas, Tlaquepaque and Tonala, Lake of Chapala, and Magical Towns (Pueblos Mágicos) of Tequila, Mazamitla and Tapalpa. Additionally, the hotel is located 20 minutes from Expo Guadalajara, a large-scale convention center, and less than 45 minutes from Guadalajara International Airport.
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- World of Hyatt
Hyatt Hotels Corporation has launched a new global platform ‘World of Hyatt’ to strenghthen its commitment with its’ costumers.The launch is supported by an integrated marketing campaign entitled ‘For a World of Understanding’, which debuted during the Oscars broadcast with a cover of What the World Needs Now by Double Grammy-nominated R&B singer Andra Day.The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017.The spot was created by MullenLowe and explores how people from different cultures unite through simple human connections.
Toy manufacturing company Funskool, part of MRF Ltd, is looking at expanding its presence to the Latin American and the erstwhile USSR market to increase its exports. The company is also looking at acquisitions in the international market with the help of KPMG. Funskool is looking at growing its own brands in the near future. About 25 per cent of its sales are from its own brand now and it is aiming to grow this to 50 per cent during the next five years.
German drinks brand Jägermeister has unveiled a new premium liqueur that will initially be sold in bars and restaurants, and exclusively in the off-trade by travel retailer Gebr Heinemann.Jägermeister Regional Director of Latin America and Travel Retail Dietmar Franke said he was confident Manifest will be “a global brand”.Heinemann will be the exclusive Manifest partner in the travel retail sector for 2017 before the product is rolled out to other retailers and global markets.
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