CHANGING PLACES LATAM: Facundo Guzmán, Glaucia Montanha, Federico Grosso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Click here for previous Chanhing Places LatAm editions

26cffecIMS Internet Media Services (IMS), the latin american digital communications and marketing company, has announced the appointment of Facundo Guzmán as IMS Country Manager in Argentina. Facundo will be in charge of the local operations of the Argentine sales team and will lead the more than 180 employees of this office. He will report directly to Mariano Román, CCO and Partner of IMS.




GLAUCIA_400x400Glaucia Montanha is the new media general director of Y&R Brazil. Montanha has been in the agency since 2004. The executive will have the support of the five media managers: Rafael Leal, Thiago Martínez, Patricia Russo, Camila Felix and Daniela Gazzano.



In addition, Isabella Biasi, coordinator of the area, has been promoted to supervisor.

Víctor Bakos will take the position of coordinator.


IO1HUADP_400x400Deep-linking specialist firm Branch is expanding its international presence, establishing offices in London and São Paulo to develop stronger links in the Western Europe and South American markets.The São Paulo office will serve as the hub of Branch’s Latin American operations. The city is Brazil’s traditional financial capital, and home to the majority of the country’s startups, VCs and angel investors, with a healthy local community of developers and entrepreneurs.



grossoAdobe has moved its Latin America headquarters from Miami to São Paulo. Adobe's vice president for Latin America, Federico Grosso will be in charge of operations. Grosso has been close to the Latin American market for nearly a decade and has been able to follow trends such as the growth in adoption of cloud computing technologies by Brazilian organizations over the last five years. To make the most out of the digital marketing opportunity in Brazil, Adobe plans on continuing to feed its user base and potential clients with data, events, cross-sector networking opportunities and showcasing what has worked in other parts of the world that can be applied locally.



fuente Alejandro SteaAgency Niña has appointed a new creative duo: Javier de la Fuente and Alejandro Stea have joined the agency as new general creative directors.




Sakbe Borja PérezMexican independent agency Montalvo has appointed Sakbe Borja Pérez as its new digital director.

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.