CHANGING PLACES LATAM: Facundo Guzmán, Glaucia Montanha, Federico Grosso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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26cffecIMS Internet Media Services (IMS), the latin american digital communications and marketing company, has announced the appointment of Facundo Guzmán as IMS Country Manager in Argentina. Facundo will be in charge of the local operations of the Argentine sales team and will lead the more than 180 employees of this office. He will report directly to Mariano Román, CCO and Partner of IMS.




GLAUCIA_400x400Glaucia Montanha is the new media general director of Y&R Brazil. Montanha has been in the agency since 2004. The executive will have the support of the five media managers: Rafael Leal, Thiago Martínez, Patricia Russo, Camila Felix and Daniela Gazzano.



In addition, Isabella Biasi, coordinator of the area, has been promoted to supervisor.

Víctor Bakos will take the position of coordinator.


IO1HUADP_400x400Deep-linking specialist firm Branch is expanding its international presence, establishing offices in London and São Paulo to develop stronger links in the Western Europe and South American markets.The São Paulo office will serve as the hub of Branch’s Latin American operations. The city is Brazil’s traditional financial capital, and home to the majority of the country’s startups, VCs and angel investors, with a healthy local community of developers and entrepreneurs.



grossoAdobe has moved its Latin America headquarters from Miami to São Paulo. Adobe's vice president for Latin America, Federico Grosso will be in charge of operations. Grosso has been close to the Latin American market for nearly a decade and has been able to follow trends such as the growth in adoption of cloud computing technologies by Brazilian organizations over the last five years. To make the most out of the digital marketing opportunity in Brazil, Adobe plans on continuing to feed its user base and potential clients with data, events, cross-sector networking opportunities and showcasing what has worked in other parts of the world that can be applied locally.



fuente Alejandro SteaAgency Niña has appointed a new creative duo: Javier de la Fuente and Alejandro Stea have joined the agency as new general creative directors.




Sakbe Borja PérezMexican independent agency Montalvo has appointed Sakbe Borja Pérez as its new digital director.

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.