RESEARCH: App Downloads Down, Agencies Turning In-House for Marketing Needs, Millennial Shopping Trends and More
Check out our new round up for brand marketers, where you'll find the most relevant new insights and research published over the last week. If you're trying to keep up, consider this your one-stop shop.
Video advertising marketplace Teads announced findings from a new study performed with neuroscience-based research group Neuro-Insight: Premium editorial content was found to be 16% more personally relevant, or engaging, than social news feeds.
>Research from comScore showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem.
Digiday‘s recent Beat report found that 32 percent of agencies report a significant 2016 investment in in-house production, signaling that they are turning in-house for marketing needs.
Maru/Matchbox found that Millennials are much more likely to value features such as “GMO free” and “locally sourced” compared with their older counterparts. And more than three-fifths said they are willing to pay more for organic, natural, sustainably and locally sourced food.
L2’s Digital IQ Index Financial Services report claims that time spent on mobile has increased 62% in the last three years, but that most Financial Services brands have taken a reactive approach to integrating mobile payment methods.
According to a study by Rhythm One, brands that implemented an Influencer Marketing program in 2016 received $11.69 in Earned Media Value (“EMV”) for every $1.00 of spend on average, which is a 4.4% increase over the full year 2015 EMV average of $11.20.
International testing, inspection and certification organization TÜV Rheinland's market forecast claims that more than 75% of the brand representatives interviewed at the Spielwarenmesse International Toy Fair in Nuremberg were optimistic about the future growth of the market for toys and other children’s products.