CHANGING PLACES: Gabriela Nuñez, Andy Lund, Chris Mellow…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)
Click here for previous Changing Places editions

descarga-3After almost seven years at ESPN, Gaby Nuñez is heading off to begin a new chapter in her career. Nuñez will be joining Telemundo’s communications team to lead PR efforts for their sports content.  Gaby’s last day at ESPN was last Friday, Feb. 17.“Thank you for the opportunity you all have given me to promote the ESPN Deportes and ESPN International brands via your stories while also giving visibility to amazing projects that speak to the power of sports and Latinos. I look forward to continue working with you in the future,” Nuñez said.

aaeaaqaaaaaaaamaaaaajdflodzintm2lta3m2ytngm2ni1hndc3ltqyn2mzntm0zjc0oqCreative agency GALLEGOS United, part of UNITED COLLECTIVE,  announced new appointments:

 

 

 

descarga-4Andy Lund as its newest Design Director.In this position, Lund will be responsible for leading and overseeing visual design across brand identities, web design, advertising, social content and mobile products created for clients. Prior to joining GALLEGOS United, Lund served as Design Director in Carmichael Lynch’s Minneapolis office.

 

 

aaeaaqaaaaaaaawsaaaajdrkzjc2zwyxltflyjetndzjos1hyja5ltjkodu2m2njzjiwmwAdditionally, in an effort to evolve the agency further into the digital space, GALLEGOS United has promoted Chris Mellow to the position of Executive Director of Activation. Mellow will join the agency’s leadership team and will be responsible for ensuring that all of Gallegos UNITED’s work is innovative and uses the numerous digital and social tools available to the agency and its clients.Mellow has been with GALLEGOS United, formerly known as Grupo Gallegos, for more than five years and previously served as the agency’s Director of Digital Engagement.

 

 

s45ihp6v_400x400VARCom Solutions president, Raul Danny Vargas, was recently elected by the board of director of the Friends of the National Museum of the American Latino to become its new chairman. Friends of the National Museum of the American Latino strives to create a museum in our nation's capital to educate, inspire and encourage respect and understanding of the richness and diversity of the American Latino experience within the U.S. and its territories by highlighting the contributions made by Latino leaders, pioneers and communities to the American way of life.

 

 

 

descarga-6Shine Entertainment Media has appointed Rosalba Zepeda Tielve to new VP of Business Development for the Entertainment and Digital Division, HispanicAd reports. The move is effective immediately. Prior to joining Shine she has held increasingly senior sales and marketing roles in North and South America, Europe and Southeast Asia.

 

 

 

 

1-20170217121104748US fashion brand Ralph Lauren has appointed Jonathan Bottomley as its first Chief Marketing Officer. Bottomley, a former managing partner at ad agency BBH, joins Ralph Lauren from his role as Chief Strategy Officer of Virtue, a Vice Media Company. Bottomley will lead the global marketing team and building. He will report to Valerie Hermann, president of Global Brands.

 

 

 

084b278The brand has also appointed Tom Mendenhall as brand president, Men’s Polo, Purple Label and Double RL. Mendenhall joins from Tom Ford.

 

 

 

 

 

descarga-7Miami-based creative agency Alma Ad has announced an expansion of their management team:

 

 

 

 

murilloJorge Murillo is now VP, Executive Creative Director, leading the McDonald’s creative teams and co-create with McDonald’s new agency model We Are Unlimited. He will also oversee projects on the rest of Alma’s total culture brands.

 

 

 

 

Angela Rodriguez, who has been with Alma for 14 years and started as an Account Executive, was promoted to VP of Strategic Insights last year.

 

 

michaelbeatrizVP of Digital Michael Sotelo was recruited from Facebook recently along with VP Group Account Director Beatriz del Amo, who previously led accounts like P&G and General Mills for Conill Miami.

 

 

 


Join us at PORTADA New York!

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.