The Most Watched Live Sports Events Last Weekend! (NEW!)

ranking-todo

What: Follow the weekend’s ratings through the live sports top 25 ranking! A quick look at what people watched over the last weekend. (A new regular weekly feature!)

Which sport won?

There is no doubt that basketball is among the most beloved sports in the U.S. Proof of this is the number live sports event of last weekend: the college game between Florida State and Notre Dame. Broadcasted by ESPN, 1.3 million viewers turned on their TV on Saturday to watch the game (check out table below).

What broadcaster won?

ESPN (including ESPNU and ESPN2) was the most watched broadcaster. During the weekend the network broadcast all college regular season games, which explains why it became the most tuned in network group.

Out of 13.7 million who watched the Top 25 live sports events last weekend, 10.5 million watched ESPN.

The NBC Sports Network was in second place, through the broadcast of the Premier League matches, (check out our Top 10 most viewed soccer matches feature). Over the weekend,  it had two million viewers, significantly less than ESPN.

What else is relevant?

Surprisingly, the only NHL game broadcast over the weekend, on Sunday, managed to make it into the list of top 10 most watched live sport events. Once again, we can’t forget hockey’s popularity in the U.S.

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# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 COLLEGE BKBL REG SSN L FLORIDA STATE/NOTRE DAME ESPN 6:07 p.m. 8:04 p.m. 1,341 572 Sat
2 COLLEGE BKBL REG SSN L GONZAGA/ST MARYS (CA) ESPN 8:16 p.m. 10:22 p.m. 1,305 397 Sat
3 COLLEGE BKBL REG SSN L OHIO STATE/MARYLAND ESPN 4:05 p.m. 6:07 p.m. 1,106 477 Sat
4 COLLEGE BKBL REG SSN L KANSAS ST/WEST VIRGINIA ESPN 12:00 p.m. 2:19 p.m. 939 421 Sat
5 COLLEGE BKBL REG SSN L KANSAS STATE/TEXAS ESPN 2:19 p.m. 4:05 p.m. 926 383 Sat
6 UFC PPV PRELIMS L 208:HOLM/DE RANDAMIE FOX SPORTS 1 8:00 p.m. 10:00 p.m. 874 420 Sat
7 COLLEGE BKBL REG SSN L VIRGINIA/VIRGINIA TECH ESPNU 6:30 p.m. 9:08 p.m. 536 161 Sun
8 COLLEGE BKBL REG SSN L LOUISVILLE/MIAMI ESPN2 2:09 p.m. 4:09 p.m. 503 187 Sat
9 COLLEGE BKBL REG SSN L CINCINNATI/SMU ESPN 4:00 p.m. 5:58 p.m. 499 211 Sun
10 NHL REGULAR SEASON L MONTREAL/BOSTON NBC SPORTS NETWORK 7:32 p.m. 10:21 p.m. 495 198 Sun
11 PREMIER LEAGUE L WATFORD/MANCHESTER UNITED NBC SPORTS NETWORK 9:57 a.m. 11:57 a.m. 481 292 Sat
12 COLLEGE BKBL REG SSN L TEXAS/OKLAHOMA ST ESPN2 4:09 p.m. 6:04 p.m. 432 124 Sat
13 PREMIER LEAGUE L LEICESTER CITY/SWANSEA NBC SPORTS NETWORK 10:56 a.m. 1:05 p.m. 409 200 Sun
14 PREMIER LEAGUE L CHELSEA/BURNLEY NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 391 196 Sun
15 COLLEGE BKBL REG SSN L CALIFORNIA/ARIZONA ESPN2 10:11 p.m. 12:18 a.m. 387 141 Sat
16 LIGA MX SANTOS / CRUZ AZUL UNIVISION DEPORTES 6:32 p.m. 9:00 p.m. 373 228 Sun
17 LALIGA SANTANDER MRQ-L OSASUNA VS. REAL MADRID BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 341 201 Sat
18 COLLEGE BKBL REG SSN L OKLAHOMA / IOWA ST ESPN2 6:04 p.m. 8:04 p.m. 319 91 Sat
19 NBA REGULAR SEASON L DETROIT/TORONTO NBA-TV 6:00 p.m. 8:28 p.m. 313 142 Sun
20 LIGA MX L QUERETARO / LEON UNIVISION DEPORTES 5:51 p.m. 7:56 p.m. 308 201 Sat
21 MONSTER ENERGY SUPERCR D ARLINGTON FOX SPORTS 1 10:00 p.m. 1:00 a.m. 306 151 Sat
22 COLLEGE BKBL REG SSN L GAINESVILLE/TEXAS A&M ESPN2 12:00 p.m. 2:09 p.m. 300 112 Sat
23 COLLEGE BKBL REG SSN L WASHINGTON ST/COLORADO ESPNU 9:08 p.m. 10:30 p.m. 299 125 Sun
24 COLLEGE BKBL REG SSN L SOUTH CAROLINA/MISSISSIPPI STATE ESPN2 8:04 p.m. 10:11 p.m. 282 82 Sat
25 PREMIER LEAGUE L HULL CITY/ARSENAL NBC SPORTS NETWORK 7:24 a.m. 9:27 a.m. 279 132 Sat

Source: SportsTVRatings.com ("All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen")


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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