Last Weekend’s Soccer Audiences: The most watched Matches and Networks (NEW)

What: In this new regular feature we analyze the most watched soccer matches over the last weekend. Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.

What match got the biggest audience?

The Premier League’s match between Watford and Manchester United was the most watched, it attracted 481 thousand viewers on Saturday (see table below).

Which broadcaster won?

NBC Sports Network, which broadcasts the Premier League was the most watched network. The network got more than 1.5 million viewers among the top 10 most broadcasted networks (check out the table below).

Univision Deportes was in second place through the Liga MX’ broadcast last weekend, attracting 948 thousand viewers. BeIn Sports Español, which owns La Liga’s broadcasting rights, came in third an dit attracted 737 thousand viewers.

What else is relevant?

Even though the Premier League, broadcasted in English, was the number one sports property,  Spanish-speaking broadcasts overall  were more watched, adding up 1.7 million viewers.

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# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 PREMIER LEAGUE L WATFORD/MANCHESTER UNITED NBC SPORTS NETWORK 9:57 a.m. 11:57 a.m. 481 292 Sat
2 PREMIER LEAGUE L LEICESTER CITY/SWANSEA NBC SPORTS NETWORK 10:56 a.m. 1:05 p.m. 409 200 Sun
3 PREMIER LEAGUE L CHELSEA/BURNLEY NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 391 196 Sun
4 LIGA MX SANTOS / CRUZ AZUL UNIVISION DEPORTES 6:32 p.m. 9:00 p.m. 373 228 Sun
5 LALIGA SANTANDER MRQ-L OSASUNA VS. REAL MADRID BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 341 201 Sat
6 LIGA MX L QUERETARO / LEON UNIVISION DEPORTES 5:51 p.m. 7:56 p.m. 308 201 Sat
7 PREMIER LEAGUE L HULL CITY/ARSENAL NBC SPORTS NETWORK 7:24 a.m. 9:27 a.m. 279 132 Sat
8 LIGA MX SAT MONTERREY / UNAM UNIVISION DEPORTES 7:56 p.m. 9:55 p.m. 267 162 Sat
9 LALIGA SANTANDER MRQ-L ALAVES VS. BARCELONA BEIN SPORT ESPANOL 10:05 a.m. 12:15 p.m. 248 118 Sat
10 LALIGA SANTANDER-L ATLETICO MADRID VS. CELTA BEIN SPORT ESPANOL 2:35 p.m. 4:46 p.m. 148 80 Sun

Source: SportsTVRatings.com ("All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen")


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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