SALES LEADS LATAM: Delta, Grupo Aeroméxico, Tang…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Delta Air Lines intends to acquire up to an additional 32 percent of the outstanding capital stock of Grupo Aeroméxico S.A.B. de C.V. through a cash tender offer for MXPUS$43.59 per share. This investment will strengthen the airlines' partnership, provide more travel options for customers in the U.S. and Mexico and deliver the industry's best customer experience.Currently, Delta owns approximately 4.1 percent of the shares of Grupo Aeroméxico and holds an option to acquire an additional 8.1 percent. Separately, the Delta pension trust holds options to acquire approximately 4.6 percent of Grupo Aeroméxico. Following completion of the tender offer, Delta and the Delta pension trust collectively would own and/or have options to acquire up to a total of 49 percent of the outstanding shares of Grupo Aeroméxico.
Ogilvy & Mather Argentina has released juice brand Tang latest campaign “Tenemos que hablar” ("We need to talk") which seeks to give a slight attention to parents through two new spots, “Beso” & “Auriculares” ("Kiss" and "Headphones.") The campaign is the first of the brand's new communication strategy. Starcom Mediavest Argentina is the Tang’s media agency.
- Long Island Iced Tea Corp.
Long Island Iced Tea Corp. is continuing its' LatAm expansion with a new partnership to distribute its beverages in Colombia through Diviza S.A. ("Diviza").This is the company’s first partnership in South America and continues the international expansion of the flagship Long Island Iced Tea® brand as well as the recently acquired ALO Juice® brand. Diviza S.A. distribution covers approximately 40% of Colombia.
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- Points /Copa Airlines
Points, leader in powering loyalty commerce, announced a partnership with Copa Airlines to enable ConnectMiles program members to buy, gift or transfer their reward miles. The partnership supports Points' expansion into the Central American market and allows Copa Airlines to better engage their ConnectMiles members.By leveraging Points' Loyalty Commerce Platform, Copa Airlines can better engage with their loyalty members by providing opportunities for them to earn and then use their reward miles more quickly.
Betting Partners, the affiliate marketing partner of Bodog and its related family of online brands, announced today that Bodog will soon feature a Latin American presence, with the Bodog brand soon to become available to online gamblers in 16 different Central America and South America nations.The move marks a sharp reversal from the slowly dwindling lineup of countries where Bodog has offered its services in recent years. Prior to the upcoming expansion, which goes into effect on February 15th, Bodog-related sites have only been available in four countries — the United States, Canada, China, and Vietnam.Bovada Sports and Casino’s entry into Mexico means that that country will join the United States as the only two nations serviced by that brand. Mexicans already have access to the online poker services at Ignition Casino, should they so desire, along with literally hundreds of global brands.
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