CHANGING PLACES LATAM: Maren Lau, Ramiro Rodríguez Gamallo, Matías Lafalla, Martín Bidegaray…
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Maren Lau is the new director of Agencies for Facebook Latin America. Lau comes from digital marketing company IMS. The executive will lead the Facebook teams that work with media agencies in Argentina, Brazil, Colombia, Mexico and Miami. Maren will be based in Facebook’s offices in Buenos Aires and will report to Diego Dzodan, VP of Facebook for Latin America.
Fernando Bellotti, CEO of Publicis One Argentina, announced Ramiro Rodríguez Gamallo and Matías Lafalla´s designation as the new Creative General Director of Saatchi&Saatchi Buenos Aires.The agency, which is currently the Creative Hub for Latin America by Pampers and Head & Shoulders, that is also part of the Coca Cola´s Roaster for Schweppes and works with brands like Milka and BGH, among others, will be led by Rodríguez Gamallo and Lafalla, following Saatchi&Saatchi´s spirit that bets on creativity above all things.Ramiro and Matías have been double for years since joining the Community and then consolidated in Del Campo and David working for local, regional and global projects.
Martín Bidegaray has been promoted director of its insights and analysis practice of JeffreyGroup, the Latin American communications agency. He will be based in the company's headquarters in Miami. Bidegaray leads a team of professionals across the firm's offices in Latin America. He joined JeffreyGroup in 2014.
Daniel Coscia has been appointed CEO of MEC Argentina. Coscia comes to the agency after having served as general director of Covedisa and De Motores, both part of La Nación Group. Previously, he served as CEO of Havas Media Argentina for 15 years.
Carlos Arochi is the new CEO of Mexico, Central America and the Caribbean for Hitachi Data Systems.